Tourism Industries International Travel and Forecast for the US - Chart #20
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So the bottom line is good healthy growth overall for international travel to the U.S. --18% from 1998 to the year 2003. The Asian crisis has subsided and we have all learned how integral these markets are to the health of many tourism economies throughout the country. We are always cautious of the Latin American changes, but we have weathered a recent one without devastating effects. Canadians are returning as well as our critical German market. But don't get too comfortable. Stay active. Keep up with the mainstay markets and don't surrender your efforts on any of the new frontiers. As you well know, the competition is tough. The need for new experiences is the driver for many of the markets, so keep your products new and exciting. Bundle with partners as you do and keep your message clear. Hopefully, this forecast will help you to keep your directions clear as well.
Chart #20 Conclusion


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