1997 Profile of Overseas Travelers to the U.S. - Inbound Reported from: Survey of International Air Travelers (IFS)
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Posted November 1998

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OVERSEAS TRAVELERS CHARACTERISTICS:ALL OVERSEAS VISITORSALL LEISURE VISITORSALL BUSINESS VISITORS
Total Number of Travelers =24,194,000 15,654,000 7,089,000
Avg. Exp. by Category (per visitor):
Lodging$396 (25%)$670 (35%) $624 (34%)
Gifts & Souvenirs$369 (24%)$357 (19%) $389 (21%)
Food, Beverages$287 (18%)$307 (16%) $291 (16%)
Transportation$222 (14%)$311 (16%) $258 (14%)
Entertainment$146 (9%)$120 (6%) $110 (6%)
Other $113 (7%)$135 (7%) $109 (6%)
U.S. Airport$ 25 (2%)$ 29 (2%) $ 30 (2%)
Trip Expenses Payment Method:
Credit Cards45%61%56%
Cash40%31%34%
Travelers Checks13%7%8%
Debit Cards2%2%2%
Sex & Age of Traveler:
Male Adults66%61%84%
Female Adults35%40%16%
Average Age of Male (years)41.8 41.2 42.1
Average Age of Female (years)36.8 35.7 37.1
Occupation:
Manager/Executive31%24%56%
Professional/Technical31%31%32%
Clerical/Sales11%14%4%
Student7%8%1%
Homemaker/Housewife5%6%1%
Retired6%6%2%
Craftsman/Factory Worker3%4%2%
Government/Military4%4%3%
Annual Household Income:
Average$80,000 $74,800 $98,400
Median$65,700 $59,900 $85,900

NOTE: All percentages listed in this profile can be converted into estimated numbers by multiplying the percentage by 24,194,000 (total overseas travelers to the U.S.), 15,654,000 (total leisure travelers), or 7,089,000 (total business travelers).

Source: Tourism Industries, International Trade Administration, 5/98.

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