1997 Profile of Overseas Travelers to the U.S. - Inbound Reported from: Survey of International Air Travelers (IFS)
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Posted November 1998

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OVERSEAS TRAVELERS CHARACTERISTICS:ALL OVERSEAS VISITORSALL LEISURE VISITORSALL BUSINESS VISITORS
Total Number of Travelers =24,194,000 15,654,000 7,089,000
Main factors involved in Airline Choice:
Airfare27%32%14%
Convenient Schedule18%15%24%
Safety Reputation11%13%7%
Non-Stop Flight9%9%10%
Mileage Bonus/Freq. Flyer program9%8%12%
Previous Good Experience7%6%8%
Employer Policy4%3%9%
Loyalty to Carrier4%4%6%
In-Flight Service Reputation3%3%3%
Type of Airline Ticket:
Economy/Tourist/Coach73%79%55%
Executive/Business16%9%34%
Discount/Group Fare6%7%4%
First Class3%2%6%
Frequent Flyer Award3%3%2%
Frequent Flyer Upgrade2%1%3%
Non-Revenue Passenger2%2%1%
Don't Know4%4%2%
Seating Area:
Economy/Tourist/Coach79%87%57%
Executive/Business17%11%35%
First Class4%2%9%
Average Total Trip Expenditures:
Per Travel Party$5,024 $5,488 $5,286
Per Visitor$3,088 $4,256 $3,797
Average Expenditures in the U.S.:
Per Travel Party$2,535 $2,487 $2,520
Per Visitor$1,558 $1,929 $1,810
Per Visitor Per Day$101 $159 $180

NOTE: All percentages listed in this profile can be converted into estimated numbers by multiplying the percentage by 24,194,000 (total overseas travelers to the U.S.), 15,654,000 (total leisure travelers), or 7,089,000 (total business travelers).

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