1996 PROFILE OF U.S. RESIDENT TRAVELERS
VISITING OVERSEAS DESTINATIONS - OUTBOUND
REPORTED FROM: SURVEY OF INTERNATIONAL AIR TRAVELERS (IFS)

(7 of 8 pages)

U.S. RESIDENT TRAVELER CHARACTERISTICS: ALL U.S. TRAVELERS FOR LEISURE & VFR FOR BUSINESS
& CONVENTION.
Total Number of Travelers** = 19,786,000 15,077,000 7,519,000
Main factor in Airline Choice:
Airfare 22% 25% 13%
Convenient Schedule 20% 17% 26%
Mile Bonus/Frequent Flier Program 15% 15% 17%
Non-Stop Flight 13% 13% 12%
Previous Good Experience 8% 8% 8%
Safety Reputation 5% 6% 4%
Loyalty to Carrier 4% 3% 5%
Employer Policy 3% 2% 7%
In-Flight Service Reputation 2% 2% 2%
Type of Airline Ticket*:
Economy/Tourist/Coach 67% 74% 51%
Executive/Business 18% 10% 35%
Frequent Flier Award 6% 7% 3%
First Class 5% 4% 8%
Frequent Flier Upgrade 4% 3% 6%
Discount/Group Fare 4% 4% 3%
Non-revenue 2% 2% 2%
Don't Know 2% 3% 1%
Seating Area on Flight:
Economy/Tourist/Coach 71% 80% 50%
Executive/Business 20% 14% 37%
First Class 8% 6% 13%
Sex and Age of Traveler:
Male Adults 62% 56% 80%
Female Adults 38% 45% 20%
Average Age of Male (years) 45.6 45.7 45.2
Average Age of Female (years) 42.4 42.8 41.8
Occupation:
Professional/Technical 37% 37% 40%
Manager/Executive 33% 27% 51%
Retired 9% 12% 2%
Homemaker 5% 6% 1%
Student 5% 6% 2%
Clerical/Sales 5% 6% 2%
Craftsman/Factory Worker 3% 3% 1%
Government/Military 2% 2% 2%
Annual Household Income:
Average $98,200 $92,200 $116,000
Median $83,500 $76,700 $105,600

* Multiple Response.

** NOTE: Percentages listed in this profile can be converted into estimated numbers by multiplying the percentage by 19,786,000 (total U.S. Residents visiting overseas destinations), 15,077,000 (Leisure & Visit Friends/Relatives), and 7,519,000 (Business & Convention).

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