1996 PROFILE OF U.S. RESIDENT TRAVELERS
VISITING OVERSEAS DESTINATIONS - OUTBOUND
REPORTED FROM: SURVEY OF INTERNATIONAL AIR TRAVELERS (IFS)

(6 of 8 pages)

U.S. RESIDENT TRAVELER CHARACTERISTICS: ALL U.S. TRAVELERS FOR LEISURE & VFR FOR BUSINESS
& CONVENTION.
Total Number of Travelers** = 19,786,000 15,077,000 7,519,000
Leisure/Recreational
Acitivities*:
Dining in Restaurants 85% 84% 90%
Shopping 75% 80% 68%
Visit Historical Places 51% 58% 40%
Visit Small Towns/Villages 43% 51% 27%
Sightseeing in Cities 42% 48% 33%
Touring the Countryside 40% 47% 25%
Cultural Heritage Sights 31% 36% 21%
Water Sports/Sunbathing 26% 31% 13%
Art Gallery, Museum 25% 30% 19%
Nightclub/Dancing 25% 28% 20%
Guided Tours 17% 21% 9%
Ethnic Heritage Sites 14% 16% 9%
Concert, Play, Musical 14% 16% 12%
Casinos/Gambling 11% 13% 6%
Amusement/Theme Parks 10% 12% 6%
Visit National Parks 10% 11% 6%
Golf/Tennis 8% 9% 7%
Cruises, 1 or More Nights 6% 7% 2%
Camping, Hiking 5% 6% 4%
Environmental/Ecological Sights 5% 6% 3%
Attend Sporting Events 4% 4% 3%
Hunting/Fishing 3% 4% 2%
Snow Skiing 2% 2% 2%
Average Total Trip Expenditures:
Per Travel Party $4,656 $4,038 $5,598
Per Visitor $3,020 $2,446 $4,314
Average Expenditures Outside
the U.S.:
Per Travel Party $2,152 $1,971 $2,567
Per Visitor $1,396 $1,194 $1,978
Per Visitor Per Day $83 $71 $120
Trip Payment Method :
Credit Cards 51% 45% 65%
Cash 34% 38% 26%
Travelers Checks 13% 15% 8%
Debit Cards 2% 2% 1%

* Multiple Response.

** NOTE: Percentages listed in this profile can be converted into estimated numbers by multiplying the percentage by 19,786,000 (total U.S. Residents visiting overseas destinations), 15,077,000 (Leisure & Visit Friends/Relatives), and 7,519,000 (Business & Convention).

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