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TI News: An information service from the National Travel & Tourism Office (NTTO)

December 8, 2015

"Speed Dating" for Travel Professionals in the LATAM Market
La Cita IV - August 30 - September 1, 2016 Miami, Florida

In 2014 Latin America (visitors from Mexico, Central, South America & the Caribbean) generated a record 24.8 million visitors of the record 75.0 million arrivals to the United States, more than 33% of all visitors to the country. Latin American arrivals are up 52% since 2005. Within Latin America, the countries of South America represent the growth area for the region, up 201% since 2005.

Spending in the United States by all Latin countries generated a record $53.1 billion of the record $221 billion spent by international travelers, up 111% since 2005.

By 2020, the new National Travel & Tourism Office Forecast for International Travel projects that Latin arrivals may reach 30.5 million visitors, up 23% over 2014. Central America and Mexico will lead the growth for arrivals from this region, increasing by 31% and 24% respectively over the five year period.

South and Central America account for 52% of U.S. services exports and Mexico’s share of all services exports from this country was 61%. These figures reflect the strength the United States has in the services sector, and we hope you will want a part of it.

Successfully doing business in the Latin America region is about building and sustaining relationships. In Latin America, business is conducted with trusted colleagues, based upon relationships and experience. This powerful market force is rooted in the uncertain economies and the generations of tradition where loyalties exist to survive good times and bad.

Taking place in Miami, Florida August 20 - September 1, 2016, La Cita is not a trade show where you stand in a booth, or walk around a pavilion hoping to meet potential clients and introduce them to your product or services. It’s a two-day event with thirty pre-scheduled appointments (15-minutes each) held in participating suppliers' offices (equipped with furniture, Wi-Fi and electricity as part of the registration package). Think of it as speed-dating among travel professionals where everyone knows who they are going to meet in advance.

Latin American delegates include wholesalers and large retail travel agencies that handle leisure, VFR, meetings, incentives, and corporate travel. Travel media, representation companies, U.S. Embassy staff, air carriers, research companies and other business development components also participate.

“La Cita helps all of our delegates develop strong, business-producing relationships, with trust,” said Rick Still, Managing Director, La Cita, “and if you want to get stronger in the LATAM market, La Cita is the most efficient investment you can make. http://www.lacitaamericas.com/

The National Travel & Tourism Office participates in La Cita’s one-on-one meetings and delivers a presentation on current market intelligence on the Latin American market. Hear about the latest trends in arrivals, spending, and traveler characteristics data including the destinations visited by Latin American visitors, along with the Forecast for International Travel, to help understand the changing Latin market to the United States.

For more information on international arrivals, spending, traveler characteristics and the Forecast, please visit: https://travel.trade.gov/outreachpages/inbound.general_information.inbound_overview.html


U.S. Department of Commerce, International Trade Administration, National Travel and Tourism Office (NTTO), 1401 Constitution Avenue, NW, Mail Stop 10003, Washington, DC 20230; Phone: (202) 482-0140; Fax: (202) 482-2887; Website: https://travel.trade.gov; Email: ntto@trade.gov