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TI News: An information service from the National Travel & Tourism Office (NTTO)

March 10, 2014

Pre-Recorded Webinars Available
Discover Global Tourism Markets

In the past year, the U.S. Department of Commerce’s Travel and Tourism Team has presented multiple webinars aimed at assisting travel and tourism organizations in better understanding international markets, thereby giving them tools to utilize when developing strategic and marketing plans, and when planning in-market promotions.

In case you didn’t get to participate in these webinars when they were presented live, you can now register to watch them on an as-needed basis.

The webinars available at $25, are:

  1. Recorded Webinar: Discover Global Markets: International Travel Forecast 2014-2018 (Originally presented February 20, 2014)
    Cost: $25 (Log-in information will be sent after registration and payment is received.)

    On February 20, 2014 at 12:00pm (noon) EST, the U.S. Department of Commerce, National Travel and Tourism Office (NTTO) and the Commercial Service Travel & Tourism Team hosted a webinar on international travel and tourism markets. The focus of this webinar is NTTO's 5-year Travel Forecast for International Travel developed for 2014-2018. The Forecast for International Travel is prepared by NTTO staff using economic/demographic/social factors, Commerce historical visitation trends, input from DOC's U.S. and Foreign Commercial Service staff abroad, and other numerous and varied sources. The Forecast is based on a country-level, bottom-up consensus approach by the forecast team. Each team member develops independent country-level estimates for the top 40 visitor origin markets based on numerous quantitative data and qualitative information. These 40 markets account for 95 percent of total international arrivals. This webinar will enable participants to get a better understanding of the Forecast for each of the top ten and other select visitor origin markets, including the assumptions behind the forecasts.
    Register here: https://emenuapps.ita.doc.gov/ePublic/event/editWebReg.do?SmartCode=4Q4D

  2. Recorded Webinar: Understanding the Shifts in 2012 Overseas Travel to the USA (Originally presented November 7, 2013)
    Cost: $25 (Log-in information will be sent after registration and payment is received.)
    Overseas travel to the United States totaled a record 29.8 million visitors in 2012, up seven percent. Travel from 22 countries set records, however six of the larger countries accounted for declines in inbound visitation. Changes in the number of arrivals affected U.S. destinations and their travel and tourism businesses/sectors. Significant changes in traveler characteristics and travel patterns also affected destinations and specific travel and tourism businesses/sectors. The year witnessed shifts in the purpose of trip, first time visits, the number of destinations visited, use of packages, port-of-entry, length of stay and others. The presentation will review overall 2012 overseas travel and focus on the sources of changes. A synopsis of the Survey of International Air Travelers (SIAT) program and its 2012 questionnaire change will also be addressed.
    Register here: https://emenuapps.ita.doc.gov/ePublic/event/editWebReg.do?SmartCode=3QAZ

  3. Recorded Webinar: International Travel and Tourism Markets, Traditional Markets Versus the “BRIC” Markets & Brand USA Marketing Update Related to These Markets. (Originally presented May 30, 2013)
    Cost: $25 (Log-in information will be sent after registration and payment is received.)
    The UNWTO projects that emerging markets will grow faster than traditional overseas markets. What does this mean for the United States and your destination or business? In the U.S., the top four traditional markets (Japan, United Kingdom, Germany and France) have dominated the arrivals market. In 1996, the market share of these four countries for all overseas countries was over 50%. Where is it now? The BRICs (Brazil, Russia, India & China) represented less than 6% of all arrivals in 1996. How has this changed since then? The strong growth from the emerging markets has forced many travel and tourism businesses to look more closely at their international marketing efforts. On the one hand, everyone is talking about the emerging markets. At the same time, many U.S. destinations and businesses have made years' of investment in the top traditional visitor markets. This webinar - "Traditional vs. BRIC" will take a unique look at how four emerging markets stack up against four traditional markets for overseas visitor arrivals to the United States.
    Register here: https://emenuapps.ita.doc.gov/ePublic/event/editWebReg.do?SmartCode=3Q8R

  4. Recorded Webinar: International Travel & Tourism Markets Taiwan to the United States (Originally presented April 29, 2013)
    Cost: $25 (Log-in information will be sent after registration and payment is received.)

    Taiwan, the latest market to going the Visa Waiver Program, has generated nearly 300,000 travelers each year since 2004. Since 2003, arrivals from Taiwan are up 21% through 2011. OTTI had forecast it to grow by 47% between 2011 and 2017, but now that the market has Visa Waiver Status it will be interesting to see how this market changes. The preliminary spending estimate for Taiwan visitors to and within the United States was $1.2 billion in 2012, up 80% since 2003. Learn more about the key traveler characteristics of the Taiwan visitors over time and how to use this information to tailor your approach to this country. This webinar will present data and analysis on Taiwan inbound tourism to the United States, as well as opportunities and strategies to attract Taiwan travelers. This market intelligence webinar offers a profile of the Taiwan traveler, insight on travel distribution in Taiwan, as well as ideas for specific opportunities for you to promote your travel and tourism products.
    Register here: https://emenuapps.ita.doc.gov/ePublic/event/editWebReg.do?SmartCode=3Q7P

If you would like additional information about any of these webinars, please feel free to reach out to the following team members: Anastasia Xenias, PhD, at 212-809-2685 (Anastasia.Xenias@trade.gov), Ron Erdmann at 202-482-4554 (Ron.Erdmann@trade.gov), or Julie Heizer at 202-482-4904 (Julie.Heizer@trade.gov).

NTTO Background
The International Trade Administration’s National Travel and Tourism Office (NTTO) collects, analyzes and disseminates international travel and tourism statistics for the U.S. Travel and Tourism Statistical System. To view the NTTO non-resident arrivals data tables that provide monthly estimates on the number of international visitors, and the rate of change each month and year-to-date, please visit: https://travel.trade.gov/view/m-2011-I-001/index.html. For more detail information on the inbound international travel to the United States, please visit:
https://travel.trade.gov/outreachpages/inbound.general_information.inbound_overview.html. See also https://travel.trade.gov

U.S. & Foreign Commercial Service Background
The U.S. Commercial Service is the trade promotion arm of the U.S. Department of Commerce’s International Trade Administration. U.S. Commercial Service trade professionals in more than 100 U.S. cities and in nearly 80 countries help U.S. companies get started in exporting or increase sales to new global markets. Their website address is http://www.export.gov/industry/travel. See also https://www.trade.gov/cs


U.S. Department of Commerce, International Trade Administration, National Travel and Tourism Office (NTTO), 1401 Constitution Avenue, NW, Mail Stop 10003, Washington, DC 20230; Phone:(202) 482-0140; Fax: (202) 482-2887; Email: ntto@trade.gov