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December 17, 2012

Join the U.S. Travel Pavilion
EQUITANA 2013
Essen, Germany
March 16-24, 2013

The U.S. Commercial Service is promoting a U.S. Travel Pavilion at EQUITANA 2013, scheduled for March 16-24 in Essen, Germany. EQUITANA 2013 is Europe's premier equine trade event and ideal for promoting travel to the United States. The U.S. Commercial Service and Reed Exhibitions have joined forces to offer U.S. equine tourism destinations the opportunity to promote resorts, ranches, and events to Europe's largest audience of equine enthusiasts.

There are two options for U.S. travel destinations interested in participating:

  1. Reed Exhibition is organizing a U.S. Pavilion for U.S. firms that want to exhibit at the show. Individual kiosks are available for $2700. Benefits of exhibiting at the pavilion include increased media exposure prior to, during and after the show; a one-page presentation in the show directory; a video presentation during a media event; and a post-show exposure report. For details, please contact Mary Ellen Guerrlich, International Sales Executive at Reed Exhibitions at 203-840-5342 or at mguerrlich@reedexpo.com.

  2. For those companies that want to promote their resorts, ranches or events without the expense of traveling to Germany, the U.S. Commercial Service is organizing a catalog show. U.S. firms can showcase their resorts, ranches, and events for $600. Benefits from participating include the distribution of your marketing materials by U.S. Commercial Service staff; a short video presentation of your destination at the pavilion; pavilion media exposure prior to and during the show; and a post-show exposure report. For more details, please see the attached flyer.

With more than 203,000 visitors and 825 exhibitors from 30 countries, EQUITANA provides a unique opportunity to connect with potential visitors from around the world. View the show website at this link: http://www.equitana.com/

OTTI Background
Industry & Analysis' Office of Travel and Tourism Industries (OTTI) collects, analyzes and disseminates international travel and tourism statistics for the U.S. Travel and Tourism Statistical System. To view the OTTI non-resident arrivals data tables that provide monthly estimates on the number of international visitors, and the rate of change each month and year-to-date, please visit: http://tinet.ita.doc.gov/view/m-2012-I-001/index.html

For more information about international inbound travel from Germany to the United States, please visit: https://travel.trade.gov/outreachpages/download_data_table/2011_Germany_Market_Profile.pdf

For more detail information on the U.S. international travel to the U.S., please visit: http://tinet.ita.doc.gov/outreachpages/inbound.general_information.inbound_overview.html

U.S. Commercial Service Background
The U.S. Commercial Service is the trade promotion arm of the U.S. Department of Commerce's International Trade Administration. U.S. Commercial Service trade professionals in over 100 U.S. cities and in nearly 80 countries help U.S. companies get started in exporting or increase sales to new global markets. Their website address is: https://www.trade.gov/cs/

EQUITANA 2013 flyer


U.S. Department of Commerce, International Trade Administration, Office of Travel and Tourism Industries (OTTI), 1401 Constitution Avenue, NW, Room 1003, Washington, DC 20230; Phone:(202) 482-0140; Fax: (202) 482-2887; Website: www.tinet.ita.doc.gov; Email: OTTI@trade.gov