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TI News: An information service from Office of Travel & Tourism Industries (OTTI)

June 30, 2011

NORTH AMERICA PROJECTED BOOKINGS TO THE UNITED STATES

CANADA Travel Trade Barometer: Bookings Projected to Remain Strong through the Third Quarter of 2011

  • According to the U.S. Department of Commerce sponsored Canada Travel Trade Barometer, 82 percent those tour operators surveyed (as of April 26 - May 25, 2011) projected higher bookings in the second quarter 2011.
  • Bookings were also projected to be higher through the summer 2011, with similar results to second quarter growth.
  • A small minority (18%) of the trade projected second quarter 2011 bookings to be on par with second quarter 2010. None of the trade projected lower bookings for the second quarter.
  • The top motivator for travel to the United States over the next six months was the exchange rate to the U.S. Dollar. Promotion by U.S. destinations and businesses and the economy in Canada were also listed as motivators for increasing bookings to the United States over the next six months.
  • The level of promotion by other long-haul destinations ranked as the top deterrent for travel to the United States over the next six months, followed by the collection of personal information. The accommodation rates category was ranked third as a deterrent, tied with airfare.

MEXICO Travel Trade Barometer: Respondents Projecting Increased Bookings through the Third Quarter of 2011

  • According to the U.S. Department of Commerce sponsored Mexico Travel Trade Barometer, Mexican tour operators reported (as of April 26 - May 28, 2011) that second quarter 2011 bookings were projected to be higher, on average, year over year. The strong projection in bookings is tied to solid bookings to date, and reflect the Easter-break falling in late April.
  • Summer bookings from Mexico to the United States were also projected to be higher by the majority (86%) of the trade. Only a small minority (14%) of the respondents projected overall summer bookings to be flat to the United States.
  • Over the next six months, the exchange rate to the U.S. Dollar is listed as the top motivator for travel to the United States, along with accommodation rates and the economy in Mexico.
  • In this survey session, the level of promotion by other long-haul destinations was once again ranked as a top deterrent for travel to the United States. Visa processing and concerns over entry policies were other top deterrents.

NATIONAL EXPORT INITIATIVE:
To improve conditions that directly affect the private sector's ability to export and to boost employment recovery, on March 11, 2010 President Obama created the National Export Initiative (NEI). The automation of the arrival/departure Form [CBP Form I-94W] for Visa Waiver Program travelers supports this initiative as the automated form will greatly improve the measurement and timely release of international arrival data to the United States. To learn more about the NEI, you are encouraged to visit <https://www.trade.gov/nei/index.asp>.

BACKGROUD AND SOURCE:
Travel Market Insights (www.travelmi.com) conducts the Canada, Mexico, United Kingdom, Japan, Germany and People's Republic of China Travel Trade Barometer programs. The U.S. Department of Commerce, Office of Travel and Tourism Industries, is a sponsor and was the initial developer of the barometer program. The Barometer program is conducted with support from the U.S. Commercial Service and various Visit USA Committees and additional sponsors.

The Travel Trade Barometer survey is conducted on a quarterly basis in Canada, Mexico, the United Kingdom, Japan, Germany and the People's Republic of China and is available through subscription. Discussions with industry partners to add Brazil are in progress. For more information, please contact Scott C. Johnson at Travel Market Insights on 518-668-2559.

Reports sent to subscribers include additional information, such as:

  • Bookings - looking at the past quarter and the next two quarters for U.S. and competitive regional destinations;
  • Short term bookings for more than five specific travel segments; and
  • Over 15 motivators or deterrents for travel to the United States.

Specific (proprietary) destination data is also available through a subscription.

For more information on the Travel Barometer Program, please visit http://tinet.ita.doc.gov/research/programs/barometer/index.html

CONTACT:
U.S. Department of Commerce, International Trade Administration
Office of Travel and Tourism Industries (OTTI)
1401 Constitution Avenue N.W., Room 1003
Washington, D.C. 20230
Phone: (202) 482-0140
Fax: (202) 482-4279
Email: otti@trade.gov