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March 23, 2011

Webinar: International Travel & Tourism Markets
Focus on Latin America

The U.S. Department of Commerce, Office of Travel and Tourism Industries (OTTI) and the U.S. Commercial Service Travel & Tourism Team will present the next in their series of informational webinars on Friday, April 1st at 2:00pm EDT (11:00am PDT). The webinar team will also be joined by a representative from Reed Exhibitions, who do significant sales and marketing work in the region.

The April 1st webinar will cover international arrivals from the Latin American markets, U.S. destinations most visited, spending patterns, and trends from this important region. The program will highlight critical data from the Office of Travel & Tourism Industries, market intelligence from the U.S. Commercial Service offices, and details from Reed Exhibitions on how to take advantage of emerging markets that are closer and less expensive - in terms of promotion - than Asia.

Participants will get a better understanding of the markets and will hear some expected trends for 2011 and beyond. Learn how to use some of the available data to make better decisions. Couple that with the products and services available from the Department of Commerce to make your international marketing efforts more effective in Latin America.

Please join us to learn more about this important international inbound region to the United States.

Details:

Friday, April 1, 2011 2:00pm-3:00pm EDT
  11:00am-12:00pm PDT
Event Cost: $50  

Webinar call-in & log-in information will be sent after registration is received.

Interested participants may register here: https://emenuapps.ita.doc.gov/ePublic/newWebinarRegistration.jsp?SmartCode=1Q6M

For questions, please contact Anastasia Xenias, PhD, at 212-809-2685 (Anastasia.Xenias@trade.gov) or Julie Heizer at 202-482-4904 (julie.heizer@trade.gov).

OTTI Background
Industry & Analysis' Office of Travel and Tourism Industries (OTTI) collects, analyzes and disseminates international travel and tourism statistics for the U.S. Travel and Tourism Statistical System. To view the OTTI non-resident arrivals data tables that provide monthly estimates on the number of international visitors, and the rate of change each month and year-to-date, please visit: http://tinet.ita.doc.gov/view/m-2010-I-001/index.html

Additional information about inbound travel from South America to the United States, see https://travel.trade.gov/outreachpages/download_data_table/2009_South_America_Market_Profile.pdf

For more detail information on the U.S. international travel to the U.S., please visit: http://tinet.ita.doc.gov/outreachpages/inbound.general_information.inbound_overview.html

U.S. Commercial Service Background
The U.S. Commercial Service is the trade promotion arm of the U.S. Department of Commerce's International Trade Administration. U.S. Commercial Service trade professionals in over 100 U.S. cities and in nearly 80 countries help U.S. companies get started in exporting or increase sales to new global markets. Their website address is: https://www.trade.gov/cs/

Reed Exhibitions
Reed Exhibitions organizes over 460 events, serving 44 industries in 36 countries. In 2010 their events brought over 7 million participants from the Americas, Europe, the Middle East and Asia Pacific. Its wide range of events includes trade and consumer exhibitions, conferences and meetings. Specifically in travel, they organize 14 shows around the world serving the leisure, meetings and incentives, luxury and golf tourism markets. www.reedlatam.com


U.S. Department of Commerce, International Trade Administration, Office of Travel and Tourism Industries (OTTI), 1401 Constitution Avenue, NW, Room 1003, Washington, DC 20230; Phone:(202) 482-0140; Fax: (202) 482-2887; Website: www.tinet.ita.doc.gov; Email: Tinet_info@ita.doc.gov