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An information service from the Office of Travel and Tourism Industries (OTTI)
March 22, 2002
UK Travel Recovery Barometer Survey Results Released
The Office of Travel and Tourism Industries released the results of the first United Kingdom Travel Recovery Barometer survey. The UK Travel Recovery Barometer program is conducted as a partnership between the U.S. Department of Commerce, Office of Travel and Tourism Industries (OTTI), the U.S. Commercial Service - UK, and Visit USA Association UK (Ltd).
The survey covers travel demand and trends for the following time periods:
Find out how British travel to the U.S. was affected by the September 11th attacks, and what the members of the UK travel trade expect to come in the near future. To access the Summary report and the full results go to the Office of Travel and Tourism Industries’ web site and enter the Recovery Center:
The UK Travel Recovery Barometer is a qualitative research program intended to assist the travel and tourism industry in understanding the UK travel market by providing insight on the impact of travel from the UK travel trade’s point of view. The respondent results are a “Barometer” of the impact on the in-market travel trade, and what they expect for travel demand for the U.S. and its competitors in the coming months.
A second UK survey is being launched in March to capture summer travel expectations. OTTI has also launched a Brazil Travel Recovery Barometer. Results will be available this week.
Helen Marano, Director for the Office of Travel and Tourism Industries, indicates that “the Barometer program is yet another tool to help increase U.S. exports in travel and tourism. So much effort is put forth by U.S. destinations and businesses in working with the in-market travel trade. It is imperative to gather qualitative input from tour operators, travel agent firms, destinations and corporate representatives, and the travel press. Many of the U.S. destinations and businesses exporting travel have UK representatives and work closely with one or two tour operators, but a broader perspective is hard to capture. Even less current information is available for those without in-market contacts. The Barometer program helps fill that information gap.”
It is recommended that results from the UK Travel Trade Barometer be used in conjunction with other research and internal information to make marketing and planning decisions.
To track visitor arrival trends, use the Summary of International Travel of the United States report. To help forecast travel, use OTTI’s Forecast report. Use the UK Travel Recovery Barometer program to understand the level of the short-term forecast. Other supportive information is available by state, city and industry sector in the OTTI In-Flight Survey program. Other resources are available from the U.S. Commercial Service - UK and Visit USA Association UK (Ltd).
To obtain more information call OTTI at +1 (202) 482-1129 or visit our web site at: email@example.com
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Office of Travel and Tourism Industries, International Trade Administration
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