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Date: Fri, 28 Dec 2001 08:24 (EST)
From: TInews Announcement <announce@tinet.ita.doc.gov>
To: TInews Announcement <tiannounce@tinet.ita.doc.gov>
Subject: Attend Two of the Largest Tourism Promotion Exhibitions in Southern Europe!

=== TINEWS ===================================

An information service from Tourism Industries
U.S. International Trade Administration
U.S. Department of Commerce


Italy, the seventh largest overseas travel market to the U.S., is expected to grow 6 percent by 2005, despite the visitation drops that will be experienced in 2001. In the latest forecast of international travel to the U.S., the Department of Commerce is expecting a 19 percent drop in Italian visitation in 2001, but will steadily recover over the next four years to reach a record high in arrivals by 2005.

To view the Forecast of International Travel to the U.S., please visit TInet:


Don't miss the opportunity to market your destination or product at two of Italy's most important travel trade shows!

The U.S. Commercial Service of the U.S. Consulate in Milan in cooperation with the Visit USA Association and the Travel Industry Association of America, invites you to participate in Two of the Largest Tourist Promotion Exhibitions in Southern Europe!

Borsa Internazionale del Turismo (BIT): Milan, Italy, Feb. 20-24, 2002 BIT is the #1 tourism show in Italy, and one of the most important in Europe. In 2001, BIT attracted 54,000 trade visitors, 3,000 travel journalists, as well as 55,000 general visitors. In 2001, the U.S. Pavilion
had 53 exhibitors including many U.S. destinations and members of the Visit USA Association in Italy.

Borsa Mediterranea del Turismo (BMT): Naples, Italy, April 5-7, 2002 BMT is one of the largest and fastest growing tourism trade fairs in Italy! In 2001 the show had over 400 exhibitors and 7,800 trade visitors. Southern Italy is a bridgehead between the Mediterranean countries and
Northern Europe. Tap in to all of these markets!

The U.S. Commercial Service will be offering a special deal:

Distribution of catalogs and collection of trade leads at the U.S. Pavilion at both events for only $400.

Features of the service:
--Product literature attractively displayed and marketed at the shows;
--Destination/product video broadcast on a big screen at the Milan show for all visitors to see;
--Company name included in the BIT official catalog;
--Tony Michalski, Trade Specialist of the U.S. Export Assistance Center from Newport Beach in California will be at the U.S. Pavilion at BIT to sell your destination and/or product, hand out information and collect leads.


Contact Simonetta Busnelli, U.S. Commercial Service, Milan, Italy at:

Tel. +39/026592260, Fax +39/026596561, e-mail: Simonetta.Busnelli@mail.doc.gov
BY January 7, 2002
Tony Michalski, U.S. Commercial Service, Newport Beach, California at:

Tel: 949-660-1688 x 127, Fax: 949-660-1338, email: tony.michalski@mail.doc.gov
by January 7, 2002


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Tourism Industries, International Trade Administration
U.S. Department of Commerce, Room 7025
Washington, D.C. 20230
(202) 482-0140, fax: (202) 482-2887
e-mail: otti@trade.gov

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