Pleasure Travel Market Study to North America (PTMS) Program
Most Current Publications

These comprehensive studies of key and secondary overseas markets provide broad-based marketing information on some of our most important long-haul pleasure travel markets, identifying the discretionary traveler by travel segment, motivation and demograph ics while describing elements of the travel product required to meet their needs. The travel trade (tour operators and wholesalers, travel agents, airlines) survey assesses the potential for travel to the U.S. on behalf of their clients.

  • Program developed with Tourism Canada in 1986. Program currently unfunded and no studies are underway.
  • Formats include printed reports (vary by country); data table volumes; custom analyses may be available from contractor
  • $100-250 for printed reports
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