ITA Tourism Industries

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Let us help you attain your international goals. We can assist with the following:
  • Development of an international marketing strategy
  • Obtaining market research and statistics on international markets
  • Identification of partners/reps for you to work with in international markets
  • One-to-one counseling on international markets and the opportunities they hold (done by staff in the U.S. and abroad at U.S. Embassies/Consulates)

The International Trade Administration (ITA) is the trade promotion branch of the U.S. Department of Commerce. Within ITA, the Industry & Analysis and the U.S. Commercial Service are the two primary government agencies that are actively involved in outreach to support travel and tourism exports.

Industry & Analysis – National Travel & Tourism Office (NTTO) serves as the National Tourism Office for tourism policy coordination, research, and representation internationally. It is also the primary source of international travel statistics in the United States, and provides technical assistance in conjunction with the Commercial Service for expanded exports. NTTO is the lead on the U.S. Promotion Campaign working with Brand USA, and the National Travel & Tourism Strategy. To learn more, go to:

Commercial Service – U.S. Offices: The U.S. Commercial Service has over 100 offices located throughout the U.S.A., known as Export Assistance Centers. Staff in these offices provides export counseling to U.S. businesses and destinations interested in entering or increasing their presence in international markets. Services include one-to-one counseling, market research and partner identification.

Commercial Service – International Offices: The U.S. Commercial Service carries out an in-market international sales promotion in the U.S. Embassies and Consulates in principal cities throughout the world. It serves as a bridge to assist U.S. destinations in identifying their best partners overseas and promotes themselves effectively on a global basis, and to assist U.S. companies in their international marketing efforts with the local travel industry.