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Tourism Industries Publication: Shopping and Cultural/Heritage Tourism

This study is a custom analysis of the special characteristics of overseas travelers who engage in shopping during their visits to the U.S. and enjoy cultural tourism and/or ethnic heritage sites as part of their activities during their trips to the U.S. It was produced as a joint research project between the Office of Travel & Tourism Industries (OTTI) and The Taubman Company of Bloomfield Hills, Michigan.

The 1997 report focuses on four major shopping markets: Japan, the United Kingdom, Germany and Brazil. Each country is analyzed through five major topics, including size of market, destinations visited, trip planning, travel characteristics and travel behavior. Also included is a chapter on shopper sub-segments, which examines the behavior of Cultural Shoppers, Ethnic Shoppers and American Culturalist Shoppers (travelers who engaged in both shopping and cultural and/or ethnic heritage tourism activities).

The executive summary, which contains background information, definitions and size of the markets, is available to view here in Adobe PDF format.

Price and Selection

Shopping and Cultural/Heritage Tourism
Item #:
Price: $25.00


Please use the OTTI Publications Order form to place your order.

Before you go to the order form, please note and use the item description, item #, and price above and insert it into the OTTI Publication Order form. Then, to complete your order, please enter the other required information on the form.

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  1. Print the PDF form, complete it and fax to: 202-482-2887
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