Tourism Industries Publication: 1994 Pleasure Travel Market Study - Australia Final Report

This report provides in-depth findings on past and potential pleasure travelers to North America, featuring profiles of travelers by segmentation types including travel philosophy, motivation for travel, activities/products that are important for deciding where to travel, etc. Features top states and cities of interest for future travel to the U.S. and Canada. Reports since 1993 include a gap analysis of what is important in selecting a destination and what was actually done on a last trip. New studies feature past and future expenditures and the potential revenues gained by converting these potential travelers to actual visitors to the U.S.

Price and Selection

1994 Pleasure Travel Market Study - Australia Final Report
Item #:
Price: $150.00


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