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United States Flag Status of Travel and Tourism Promotion Campaign
Status Update on U.S. Travel and Tourism Promotion Campaign
March 11, 2004
  • In February 2003 Congress appropriated funds for an international marketing and promotion campaign to increase the number of international arrivals to the United States.

  • Secretary of Commerce Don Evans has appointed a 15-person U.S. Travel and Tourism Promotion Advisory Board to provide advice and counsel to the Department regarding the development, creation and implementation of a fully integrated multinational campaign.

  • In December 2003, the Department issued a Request for Quotation (RFQ) seeking an advertising/marketing agency with multinational tourism-related experience.

  • The Department expects to make an award under the RFQ in mid-March and the campaign will begin shortly thereafter. The campaign will only run in the United Kingdom due to limited funding. Approximately $6 million is available for the campaign.

  • The United Kingdom was chosen as the pilot for this program after evaluating each market using the following criteria:

    a. Market share rank,
    b. resilience, and
    c. return on taxpayers' investment.