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United States Flag Advisory Board Meeting

United States Travel and Tourism Promotion
Advisory Board Agenda

Tuesday, October 26, 2004
10:00 a.m. – 1:00 p.m.
Disney’s Grand Floridian Resort and Spa
Orlando, Florida

  1. Official Opening of Meeting (Julie Heizer, USDOC)

  2. Welcome and Introductions (Chairman Jay Rasulo)

  3. Announcement of Cooperative Marketing Program Partners (Secretary of Commerce Don Evans)

  4. Introduction of Visit America Alliance (Doug Baker, USDOC)

  5. Overview of Program to date (Cathleen Johnson, Edelman)

  6. Strategic Review & Research Findings (Kate Bristow, M&C Saatchi)

  7. Advertising Campaign Update (Huw Griffith, M&C Saatchi)
    a. Creative Brief
    b. Media Plan

  8. Cooperative Program Update (Cathleen Johnson)
    a. Overview
    b. Review of Sales
    c. Presentation of Website (Jennifer Barbee,

  9. Public Relations Program (Cathleen Johnson)
    a. WTM Activities
    b. Launch
    c. Promotions
    d. Media Relations

  10. Public Comment (Chairman Rasulo)

  11. Next Meeting (Chairman Rasulo)

  12. Adjournment (Julie Heizer)