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TInews Archive #990316162013

Date:Tue, 16 Mar 1999 16:20:13 -0500 (EST)
From: TInews Announcement
To: tiannounce@tinet.ita.doc.gov
Subject: TInews: Shopping and Cultural/Heritage Tourism Report Now Available

=== TINEWS ===================================

An information service from Tourism Industries
U.S. International Trade Administration
U.S. Department of Commerce


Shopping and Cultural/Heritage Tourism Report Now Available

Contact: Tourism Industries office
E-mail: otti@trade.gov
Web: http://tinet.ita.doc.gov
Phone: (202) 482-0140, Fax: (202) 482-2887

Who stayed nearly six days longer in the U.S. than the average overseas traveler?

Who spent 15% more during their trip to the U.S.?

Who represented 89% of all overseas visitors to the U.S.?

Find the answer to all of these questions and more in the newly released "Shopping and Cultural/Heritage Tourism" study, a joint research project between Tourism Industries and the Taubman Company.

This study is a custom analysis of the special characteristics of overseas travelers who engage in shopping during their visit to the U.S. and enjoy cultural tourism and/or ethnic heritage sites as part of their activities during their trip in the U.S. The report focuses on four major shopping markets: Japan, the United Kingdom, Germany and Brazil. Each country is analyzed through five major topics, including size of market, destinations visited, trip planning, travel characteristics and travel behavior. Also included is a chapter on shopper sub-segments, which examines the behavior of Cultural Shoppers, Ethnic Shoppers and American Culturalist Shoppers (travelers who engaged in both shopping and cultural and/or ethnic heritage tourism activities).

The study offers the kind of information needed for investigating partnership opportunities between retail establishments and cultural/ethnic and heritage tourism attractions throughout the country.

The cost of "Shopping and Cultural/Heritage Tourism" is $25. You may order the study directly through our web site, at http://tinet.ita.doc.gov/cat/f-1996-11-510.html.


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Tourism Industries, International Trade Administration U.S. Department of Commerce, Room 1860 Washington, D.C. 20230 (202) 482-0140, fax: (202) 482-2887 e-mail: otti@trade.gov

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