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Date:Fri, 21 Aug 1998 11:57:26 -0400(EST)
From: TInews Announcement
To: tiannounce@tinet.ita.doc.gov
Subject: TInews: 1997 Canadian Travel to the U.S. Report Available

=== TINEWS ===================================

An information service from Tourism Industries
U.S. International Trade Administration
U.S. Department of Commerce


1997 Canadian Travel to the U.S. Report Available

Contact: Tourism Industries office
E-mail: otti@trade.gov
Web: http://tinet.ita.doc.gov
Phone: (202) 482-0140, Fax: (202) 482-2887

Tourism Industries is pleased to announce the availability of the "Canadian Travel to the U.S., 1997" report, the earliest ever release of this annual report.

More than 15 million Canadians visited the United States for one or more nights last year -- contributing $5.8 billion to the U.S. economy. Canadian visitors constitute one-third of our international arrivals; however, market share from Canada has been eroding since 1991 and stands at it's lowest recorded level. In 1991, Canadian market share of international arrivals to the U.S. peaked at 45 percent.

Despite the marginal decline in arrivals in 1997, spending by Canadian visitors within the U.S. actually increased. This may be due to an increase in the more lucrative Canadian air traveler to the U.S. Travel by this mode increased 4 percent in 1997 and that increase was noted across 27 states.

New York, Florida, Washington, Michigan and California were the top states visited by over 1 million Canadians in 1997, with California topping the one million mark for the first time.

Travel expenditures in the U.S. averaged $54 per person a day, up 2 percent from 1996. Spending by air travelers was more than double all travelers, at $110 per person per day.

Key tourist activities include shopping, sightseeing, outdoor/sport activities and visiting friends and relatives. Dining in restaurants, swimming and visiting national parks were also favorite pastimes.

Several new tables and graphs are included in the 1997 report. Key among them are the correlation between the exchange rate and Canadian arrivals to the U.S., changes in Canadian market share, and U.S. states with double digit declines. The 1997 report includes topical analyses at the state and census region level such as:

Person Visits    Length of Stay
Person Nights    Expenditures
Province of Residence    Mode of Transportation
Type of Accommodation    Purpose of Trip
Season of Visit    Activities
Gender and Age    U.S. Border States

Seventeen tables, seventeen figures and twelve tabular or graphical appendices complement the user-friendly text in this 46-page report.

This comprehensive analysis of our number one tourism-generating market is offered free of charge. Unique among Tourism Industries' publications, the Canadian travel report looks at state visitation to illustrate changes in Canadian traveler characteristics over the past year, as well as changes occurring at the national level over several years. This report has been provided since 1980 and photocopies of back issues are available. To get further details visit our web site: http://tinet.ita.doc.gov

Ordering a Publication:

To Order from the Internet: You can order reports from TI's website 24 hours a day. In the Market Analysis section, scroll down to the Canadian Statistics program and click on "Most Current Publications".

To Order by Fax: Fax 1-202-482-2887 with a written request for this report. Please provide your full mailing address (this report is too lengthy to FAX) and phone number.

For more information on Tourism Industries' Canadian Statistics program or to view a summary table of arrivals, expenditures and length of stay by state for 1997, please visit our web site at http://tinet.ita.doc.gov


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Tourism Industries, International Trade Administration U.S. Department of Commerce, Room 1860 Washington, D.C. 20230 (202) 482-0140, fax: (202) 482-2887 e-mail: otti@trade.gov

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