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=== TINEWS ==================================

An information service from Office of Travel & Tourism Industries

U.S. International Trade Administration
U.S. Department of Commerce

June 30, 2005


2004 State, City Visitation, Traveler Characteristics Data Released


Office of Travel and Tourism Industries






(202) 482-0140, Fax: (202) 482-2887

The U.S. Commerce Department reported 32 cities and 22 states/territories posted double-digit growth in visitation in 2004. Among the top 20 cities visited, New York City, Washington, Las Vegas and Chicago posted the strongest growth for 2004. Among the top 20 states/territories visited, Virginia, New York, Arizona and Utah posted the largest growth rates when comparing annual 2004 to 2003 visitation growth estimates.

"The 13 percent growth in arrivals to the U.S. for 2004 represents the best single-year growth in overseas arrivals to the country since 1995," said Deputy Assistant Secretary of Commerce for Services Douglas B. Baker. "The strong showing by U.S. destinations illustrates the diversity and interest that international visitors have in our states, cities and territories."

Highlights of International Arrivals to the United States

  • New York surpassed Florida as the top state/territory visited by overseas travelers in 2004. California was the third-most popular destination.
  • New York, Florida, California, Hawaii, Nevada, and Guam all hosted more than one million visitors in 2004.
  • Among the top 20 states, Virginia, New York, Arizona, and Utah posted the strongest growth.
  • The top cities visited by overseas travelers in 2004 were: New York City, Los Angeles, Miami, Orlando, Honolulu, San Francisco, Las Vegas, and Washington, D.C. All hosted more than one million visitors in 2004.
  • The strongest growth in visitation among the top 20 cities visited were New York City, Washington, D.C., Las Vegas and Chicago.

In addition to the total overseas visitation estimates, which exclude Canada and Mexico, Commerce also released visitation estimates by world region and for more than 20 countries. The market profiles not only provide census region, state/territory and city visitation estimates; they also illustrate some of the key traveler characteristics of overseas travelers to the United States.

The 2004 profile of overseas travelers to the U.S. provides detailed traveler characteristics for all overseas travelers to the U.S., as well as for leisure and business travelers. The significant differences in these travelers may be viewed and compared to past years in order to track changes occurring with overseas visitors to this country.

To view the top states visited in 2004, visit https://travel.trade.gov/view/f-2004-45-540/index.html . To view the top cities and Hawaiian Islands visited, please click on https://travel.trade.gov/view/f-2004-45-561/index.html .

To understand why certain states and/or cities posted increases or declines, one will need to look at the composition of the markets that generated visitors to each destination. If key markets for a destination registered overall slower growth in travel to the United States, it probably had an impact on visitation. Furthermore, changes in key traveler characteristics like the business versus leisure mix, or the package versus independent traveler volume from a specific market to the particular destination may also influence visitation. To see the state and city visitation estimates for the top nine world regions and more than 20 countries, as well as an analyses developed for destinations visited in 2004, go to OTTI's web site at: http://tinet.ita.doc.gov/outreach/index.html .

In addition to the free data available on the web site, OTTI also sells reports and data. For information on the research programs used to generate the market intelligence offered, see the publications section and custom reports section in the Research Programs area of the Survey of International Air Travelers (In-Flight Survey Program), at: https://travel.trade.gov/research/programs/ifs/index.html

If you have any questions about OTTI programs or this data, please contact us at: otti@trade.gov .


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Office of Travel and Tourism Industries, International Trade Administration
U.S. Department of Commerce, Room 1003

Washington, D.C. 20230
(202) 482-0140, fax: (202) 482-2887
e-mail: otti@trade.gov

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