TInews Archive #20040621.html
||Mon, 21 June 2004
|| TInews Announcement <firstname.lastname@example.org>
|| TInews Announcement <email@example.com>
||Summer Arrivals from the UK and Germany Predicted to
be a Boom for the United States
=== TINEWS ===================================
June 21, 2004
Contact: Office of Travel and Tourism Industries
Phone: (202) 482-0140, Fax: (202) 482-2887
Summer Arrivals from the UK and Germany Predicted to be a Boom
for the United States
The latest U.S. Department of Commerce, Office of Travel and Tourism
Industries, Travel Barometer survey session for the UK and Germany predicted
strong growth in arrivals this summer.
UK Report Highlights:
- All of the respondents predicted second and third quarter 2004 travel
demand to be higher or much higher compared to 2003. No respondents
predicted demand to decrease for the second survey session in a row.
- Demand for major cities in the U.S. continued to have the highest
average for summer travel. Demand for secondary destinations was also
predicted to be higher by approximately nine out of ten (88%) respondents.
- The strong prediction for higher demand by trade was likely driven
by solid growth in inquiries and bookings for summer travel.
- Misinformation for consumers on entry and exit requirements to the
USA was listed as the top barrier. The other key barriers listed for
this summer included: the level of promotion by U.S. destinations and
businesses, perception in travel safety to the U.S., level of promotions
by other long-haul destinations, exchange rate to the U.S. Dollar, airfare,
and air capacity.
Germany Report Highlights:
- Over eight out of ten (81%) of the German tour operators predicted
higher demand for the summer months. Half (50%) of the respondents predicted
much higher demand and nearly one-third (31%) predicted higher demand,
compared to last year. None of the trade predicted a decrease compared
to last summer, and only 13% predicted demand to be about the same as
- Bookings for second and third quarter 2004, at the time of the survey,
were up 16 - 20 percent on average for respondents, compared to a year
- Arrivals to all destinations (included in the survey) were projected
to be higher through the summer.
- Respondents predicted higher travel demand for major cities, however,
secondary destinations were predicted to be about the same on average,
compared to last year. Nature-based travel was predicted to increase
in second and third quarter.
- The top barriers for travel remain the German economy and travel
The Travel Barometer program is the most timely and reliable predictor
for leisure travel to the U.S. and U.S. destinations and businesses. It
is an invaluable tool for international destination marketing executives
given the rapidly changing travel environment and the need for timely
and reliable predictors.
The 2004 Travel Barometer Survey is a qualitative survey designed to
collect input from active travel trade working in country to sell and
promote travel to the United States. The goal is to provide a reliable
and timely short-term forecast on travel demand to the U.S. and report
on market conditions for travel to the United States.
Core Subscription: $800 (USD)
Destination Subscription: $2,500 (USD)
Customized Subscription: $4,999 (USD)
Reports are distributed in an electronic web-based format and can only
be accessed using a unique user name and password. Subscriptions are available
The next survey session will be conducted the first two weeks of July
2004 reviewing second quarter demand, and forecasting travel demand for
the second half of 2004.
To add your destination or customized questions to the next quarterly
survey session, or to learn how to make the travel Barometer work for
you, contact Scott Johnson at (518) 963-4126 or via e-mail at firstname.lastname@example.org.
Subscribe Now! To subscribe to TInews, visit our web site at:
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Office of Travel and Tourism Industries, International Trade Administration
U.S. Department of Commerce, Room 7025
Washington, D.C. 20230
(202) 482-0140, fax: (202) 482-2887
=== END T I N E W S ===========================