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TInews Archive #20040116.html
Date: Fri, 16 Jan 2004
From: TInews Announcement <announce@tinet.ita.doc.gov>
To: TInews Announcement <tiannounce@tinet.ita.doc.gov>
Subject: Participate in the ITB Berlin to Reach the German Market

=== TINEWS ===================================

January 16, 2004

Contact: Office of Travel and Tourism Industries
E-mail: otti@trade.gov
Web: http://tinet.ita.doc.gov
Phone: (202) 482-0140, Fax: (202) 482-2887

Participate in the ITB Berlin to Reach the German Market.

Germany was the 3rd largest overseas travel market to the United States in 2002 with nearly 1.2 million visitors. German travelers spent almost $3 billion yearly in the U.S. in 2001 and 2002.

According to the Office of Travel & Tourism Industries’ newest international travel forecast, the German market to the U.S. will grow steadily through 2007, approaching 1.5 million visitors. From 2004 until 2006, U.S. arrivals from Germany are forecasted to increase seven percent each year, and another five percent in 2007.

Participate in the ITB

The International Tourism Exchange (ITB) Berlin is known throughout the world as the leading trade fair for the global tourism industry. Its leading position as an international meeting place is underlined by the fact that more than three quarters of its exhibitors and just under 30% of trade visitors come from outside Germany.

This makes ITB Berlin the main forum for communication and marketing for the worldwide tourism sector, attracting ever more exhibitors and trade visitors. In 2003, more than 67,000 trade visitors attended out of 129,943 visitors in total. And of nearly 10,000 exhibitors, 230 from the United States were in Berlin.

The U.S. Commercial Service and the Visit USA Committee Germany are working together to support your efforts to attract more German visitors to the United States by providing a range of services to you before, during and after ITB 2004, which takes place from March 12-16, 2004.

Your local U.S. Export Assistance Center (USEAC) is available for a free business counseling session on the export promotion programs of the U.S. Commercial Service (CS), including market research on the German market for travel & tourism to the United States. Go to www.usatrade.gov and click on “Contact Us” for the address of your nearest USEAC. CS Germany and the Visit USA Committee Germany are outreaching on your behalf, inviting European tour operators to visit all 230 U.S. exhibitors in the SeeAmerica Pavilion, and offering to coordinate appointment requests for them with you.

Members of our U.S. Commercial Service Travel & Tourism team will be on hand with information and contacts in their markets, and our Visit USA Committee Germany, along with partners from many of Europe’s Visit USA Committees, will provide information on their activities. The U.S. Commercial Service Business Information Office in the SeeAmerica Pavilion has information on our export promotion programs. By briefing us on your products and services, we can better help you find business partners in Germany. Visit the Visit USA Committee Germany in the SeeAmerica Pavilion where we can provide you with information on promotional events throughout Europe such as travel shows, travel agency training breakfast seminars, and other marketing opportunities.

CS and Visit USA staff can help you follow up with contacts made, to give greater assurance that promising leads develop into business success. We can also assist in developing new leads and in expanding into additional markets.

If you are interested in exhibiting, please contact:
Mr. Kimdell Lorei
Director of Sales, B-FOR International USA
Phone: (540) 373-9935
Fax: (540) 372-1414
Email: klorei@exhibitpro.com

For more information, please visit the following websites:

The SeeAmerica Pavilion Website:

The ITB Website (English):

The U.S. Commercial Service’s ITB Website:

Commercial Service Germany Website:

To read about how the Commercial Service can assist you with trade events, please visit:

The Visit USA Committee Germany Website:


More Research: The Office of Travel and Tourism Industries invites you to visit our website and explore our resources available on Germany:

German Outreach Page:


German Market Profile for 2002:





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Office of Travel and Tourism Industries, International Trade Administration
U.S. Department of Commerce, Room 7025
Washington, D.C. 20230
(202) 482-0140, fax: (202) 482-2887
e-mail: otti@trade.gov

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