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Date:Tue, 21 Mar 2000 19:22:51 -0500 (EST)
From: TInews Announcement <announce@tinet.ita.doc.gov>
To: TInews Announcement <tiannounce@tinet.ita.doc.gov>
Subject: TInews: Brazil Travel to US & The Visit USA & Destino USA

=== TINEWS ===================================

An information service from Tourism Industries
U.S. International Trade Administration
U.S. Department of Commerce


Brazil Travel to US & The Visit USA & Destino USA

Contact: Tourism Industries office
E-mail: otti@trade.gov
Web: http://tinet.ita.doc.gov
Phone: (202) 482-0140, Fax: (202) 482-2887

Should your destination or attraction be represented in Brazil at the Visit USA Brazil trade show, April 3-4, 2000 or the Destino USA Argentina, April 6-7, 2000 and Destino USA Chile, April 10, 2000?

It is always hard to know when to stay in a market, when to get into a new market or even when to get out of a market. To determine this you need information. The key is understanding past performance, current performance and if you can look into the future - forecast performance. This is true for the stock market and it is true for the international travel industry.

Take Brazil for example. Brazil's economic downturn has greatly affected travel by Brazilians to the United States. But by how much? Will it stay down? For those invested in Brazil the question is if they should continue to invest in the market. For those looking to expand their exports, the question is to determine if Brazil is a profitable market to invest in now.

The Tourism Industries office can't tell you all the answers to these questions. We can, however, provide you with key performance information to help you make your decision. And if the answer is YES, Brazil is a good market for your destination or attraction, then we can help you gain access to the market.

First - Past Performance Information:

From 1992 to 1997 the Brazilian travel market to the US outperformed Japan, the United Kingdom and France in terms of visitor growth to the United States. The Brazilian traveler also outspent all other top overseas markets by at least 28% (per visitor per trip), including outspending Japanese travelers which are traditionally regarded as the high end travelers.

In 1997 Brazil was the fifth largest overseas market for the United States with a record 941,000 visitors. More impressive is the record expenditures from those travelers - more than $3 Billion spent in the United States in 1997.

Second - Current Performance:

1997 was the pinnacle year for Brazilian arrivals and expenditures. In 1998 the global economic crises began to slow the phenomenal growth that once serged from the Brazilian market. In 1999 the full force of economic problems were reflected in very sharp declines in arrivals. Although final 1999 figures are not officially released for Brazil it is likely that the market will have declined as much as 25 percent compared to 1998. Despite this decline, the U.S. has received nearly 620,000 arrivals through November 1999.

Be sure to look for the final arrival figure at the end of March 2000 - it will be announced via the Tourism Industries office TI news. To date, you can access January - November arrival figures in The Tourism Industries office web site - TInet monthly section. Address: http://tinet.ita.doc.)

Third - Forecast Performance:

Despite the 1998 and 1999 downturn, The Tourism Industries office expects that by the end of 2000 growth will be positive again. And, starting in 2001 the Tourism Industries office forecast a four to five percent growth rates each year through 2003. The future expenditure and arrival growth rate greatly depend on the continued recovery of the Brazilian economy, which is a reflection of the implementation of governmental reforms and foreign short-term capital investment.

Based on these three performance measures for Brazilian visitation to the U.S. one could conclude that Brazil is still a viable market for the U.S., even during hard times, both for those already invested and those seeking to expand their export potential. Long term investment in the international market can only be achieved by continued efforts, as well as a full understanding of the market up's and down's.

To help your destination access the Brazilian trade the Department of Commerce U.S. and Foreign Commercial Service in Brazil - Argentina & Chile invite you to take part in Visit USA & Destino USA 2000 show's.

VISIT USA & Destino USA "Brazil - Argentina - Chile - Don't Miss Out! - There is still time to get into the show.

The Visit USA Show will be held in Sao Paulo, Brazil, on April 3-4, 2000. The Destino USA Argentina is April 6-7, 2000. Destino USA Chile is April 10, 2000

The U.S. Department of Commerce US Commercial Service in Brazil, Argentina and Chile, the Visit USA Committees and the CONEX Group have already announced these shows. The Visit USA and Destino shows offer destinations and attraction with an affordable venue that will put your product in front of the Brazilian, Argentinean and Chilean travel industry. Don't miss this opportunity - there is still time and room.

To get more information contact CONEX at (305) 661-7650. Let CONEX Know you saw the TInews release.

More Research: The Tourism Industries office invites you to visit our web site, explore our resources available on Brazil, Argentina and Chile.

For other information please contact the Tourism Industries office via e-mail: otti@trade.gov or call (202) 482-1129.


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Tourism Industries, International Trade Administration U.S. Department of Commerce, Room 2703 Washington, D.C. 20230 (202) 482-0140, fax: (202) 482-2887 e-mail: otti@trade.gov

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