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TInews Archive #19991117084834
=== TINEWS ===================================
An information service from Tourism Industries
1998 Annual Data on U.S. Resident Travel to Overseas Destinations Now Available
The U.S. Department of Commerce, International Trade Administration (ITA) has released the 1998 In-Flight Survey data on U.S. Resident Travel to Overseas Destinations (National report). This report will provide the travel and tourism marketer and planner with in-depth profiles of the U.S. outbound traveler. Information is available for top states, cities, world regions and key other traveler characteristics. There are a total of 48 different banner headings available with 32 tables containing the responses of U.S. travelers. If the hard copy National report does not meet your needs, data for custom reports are also available.
Highlights from the 1998 survey data of U.S. Outbound travelers include:
In 1998, there were 23.1 million U.S. resident travelers going to overseas destinations, averaging 3.3 trips in the past twelve months.
By market share, the top overseas countries visited in 1998 were: 1. United Kingdom (16%); 2. France (10%); 3. Germany (8%); 4. Italy (8%); 5. Jamaica (7%). From the report, national tourism offices, airlines and consultants can learn what states and cities generated visitors to over 60 countries around the world.
The top cities of origin (or the residence) for U.S. travelers to overseas destinations in 1998 were: 1. New York City (10%); 2. Washington, DC (5%); 3. Los Angeles (5%); 4. Miami (4%); 5. Chicago (3%); 6. San Francisco (3%); and 7. Boston (3%). From the report, travel agents, national tourism offices and airlines can also learn how these travelers plan their trips, what they do, where they go, how much they spend, and other key traveler characteristics.
If you review the differences between the cities of residence and airports used by U.S. residents, you will see the drawing power (or catchment areas) of the international hubs in the United States. As a port authority, learn more about the U.S. citizens using your airport. In 1998, the top ports-of-re-entry for U.S. outbound travel to overseas destinations were: 1. New York City (20%); 2. Miami (11%); 3. Los Angeles (10%); 4. San Francisco (9%); 5. Chicago (8%); 6. Washington Dulles (6%); 7. Boston (4%); and 8. Atlanta (4%).
For airlines trying to determine why travelers choose a particular airline, TI has asked the traveler to provide us with their top three factors for airline choice. They were: 1. Convenient Schedule (42%); 2. Airfare (37%); 3. Mile Bonus/Frequent Flier Program (32%); 4. Non-Stop Flight (31%); 5. Previous Good Experience (26%). When asked to list their main reason, airfare ranked number one (24%). Obviously, business/convention travelers responses for their main factor (Convenient schedule - 25%) would vary from the replies of those taking a "vacation/visit friends and relatives" trip (airfare - 29%).
The 1998 In-Flight Survey data release is based upon a collection of 34,000 surveys of U.S. residents to overseas destinations. The 1998 "In-Flight Survey Report on U.S. Travelers to Overseas Destinations" may be ordered for $650 via our web site. Overseas travel excludes Canada and Mexico.
For more information on Tourism Industries' In-Flight Survey, please visit our web site at: http://tinet.ita.doc.gov. Once you are in the site, go to the "Market Analysis" icon. Click on that icon and when the next page is shown scroll down the Travel and Tourism Market Analysis page until you see the "Survey of International Air Travelers (In-Flight Survey) Program." To order the report, click on the Publication icon.
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Tourism Industries, International Trade Administration U.S. Department of Commerce, Room 1860 Washington, D.C. 20230 (202) 482-0140, fax: (202) 482-2887 e-mail: firstname.lastname@example.org
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