TI News: An information service from the National Travel & Tourism Office
July 17, 2020
2019 Overseas Visitation Estimates, Country Profiles
and Spending Available
The National Travel and Tourism Office (NTTO) has completed posting of the 2019 states, cities, and regions visited by overseas travelers, and profiles on the Inbound Travel to the U.S. page.
NTTO’s presentation includes profiles of overseas visitors containing characteristics from the Survey of International Air Travelers passenger responses. Profiles include a comprehensive view of overseas travelers, followed by segmentations by regions (9) and countries (top 25) of origin. In addition, there are ten sector/activity profiles and special reports on U.S. states and cities visited in 2019.
Key takeaways follow:
While the 2019 overseas arrivals data from the U.S. Department of Homeland Security I-94 records totaled 40.393 million visitors, marking a 1.3 percent year-over-year increase, total visitation to the 11 U.S. regions declined slightly by -1.2 percent.
Spending (travel and tourism exports, preliminary) estimates totaled $211.4 billion, down slightly from 2018. Revised estimates will be forthcoming. Country and regional spending estimates are included, when available, within the profiles. For example, the Italy profile shows that spending for total travel (all purposes) and passenger fares on U.S. carriers was estimated at $4.3 billion.
Business-Convention travel in 2019 was slightly lower than it was in 1997 [see graph below].
Leisure-VFR (visiting friends and relatives) travel segments demonstrated sustained growth over the last two-plus decades, from 18.8M in 1997 to 33.1M in 2019 [see graph below].
For more reports, specific details, and information on these and other travel segments, please visit:https://www.trade.gov/national-travel-and-tourism-office
The ‘profile’ format and content of these reports were completely redesigned last year making them much more useful and user-friendly. Instead of a static PDF format providing only year-over-year data, NTTO expanded to an Excel format spanning more than 20 years of data.
Please contact NTTO with questions/comments at 202.482.4753 or firstname.lastname@example.org.
Example of how to use the Excel Profile to calculate the volume of travelers. (From the profile as it appears with hidden columns)
Question: How many visitors stayed in hotels/motels in 2019 compared to 2000?
1-Go to the ‘Overseas’ profile, row 51, which contains Total Arrivals (000)’… DHS I-94s.
2-Then go to row 376 which contains the % share of those who stayed in hotels/motels for 1+ nights.
Multiply Total Arrivals for 2000 (25,975,000) x % row 376 (.807) = 20.962 million
Multiply Total Arrivals for 2019 (40,393,000) x % row 376 (.760) = 30.699 million
Result: (30.699 - 20.962) / 20.962, the number of overseas visitors who stayed in a hotel increased by 46% y-o-y.
Although the total volume increased, it is notable that % usage share declined from 80.7% to 76.0%. This reflects, to some extent, an increased usage of ‘other’ accommodations (i.e., Airbnb). These profiles also provide average stay length in nights among hotel users, and average party size and thus can be used to estimate the total number of hotel/motel room nights demanded by overseas travelers or for a specific country, or travel segment, or activity.
Question: How can all the years 1997 through 2019 be viewed?
1-SELECT the entire profile excel spreadsheet.
2-Go to HOME, select FORMAT, drop-down select HIDE & UNHIDE, select UNHIDE COLUMNS.