ITA - Office of Travel and Tourism Industries
TI News
 Subscribe TI News Archive

TI News:An information service from the National Travel & Tourism Office (NTTO)

March 21, 2017 


World Tourism Forum Lucerne 2017
Opportunity to Learn First-hand About World Tourism Policy


The 5th World Tourism Forum Lucerne will be held under the title "stay relevant in uncertain times!" The Forum attracts top decision makers as Forum speakers, such as Professor Simon Anholt, Independent Policy Advisor on National Identity and Reputation, who has already advised more than 50 countries on their "Competitive Identity," or the best-selling author Dr. Jason Fox on how to achieve more meaningful progress.

Scheduled presentations will include: Adventures in Uncertainty: A Guide for Pioneering Leaders, Facing Tomorrow's Challenges, The WTFL Think Tank Reflects on The Future of Travel and Tourism, Creating a Common Understanding of Sustainable Development and The Secret of Learning from Other Industries, to name but a few. In addition, attendees will hear keynotes by Professor Anholt and Dr. Fox, as well as Rasoul Jalali, General Manager, Uber; Jurg Schmid, CEO, Switzerland Tourism; and John Perrottet, Senior Tourism Specialist, World Bank.

Founded in 2008, the World Tourism Forum Lucerne is the leading interactive platform in the industry, where CEOs, Ministers, Academia, Finance, Start-Ups, the Next Generation and Young Talents become a strong community addressing the future challenges of the travel, tourism and hospitality industry and shape a more sustainable future.

Register here to attend the Forum.

To learn more about the importance of international inbound travel to the United States, please visit the National Travel and Tourism Office's website:

The National Travel and Tourism Office's Forecast for International Travel to the United States can be found here:

U.S. Department of Commerce, International Trade Administration, National Travel and Tourism Office (NTTO), 1401 Constitution Avenue, NW, Mail Stop 10007, Washington, DC 20230; Phone:(202) 482-0140; Fax: (202) 482-2887; Website:;