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May 15, 2013

Recorded Webinar: International Travel & Tourism Markets - Taiwan to the United States

The U.S. Department of Commerce, Office of Travel and Tourism Industries (OTTI) and the U.S. Commercial Service Travel & Tourism Team are pleased to present an opportunity to listen to a previously recorded webinar on the latest market admitted to the Visa Waiver Program: Taiwan. This program was initially presented and recorded on April 29, 2013. Brand USA also provided an update on their plans for this market.

Taiwan has generated nearly 300,000 travelers each year since 2004. Since 2003, arrivals from Taiwan are up 21% through 2011. OTTI had forecast this market to grow by 47% between 2011 and 2017, but now that the market has Visa Waiver Status it will be interesting to see how this market changes. The preliminary spending estimate for Taiwan visitors to and within the United States was $1.2 billion in 2012, up 80% since 2003. Learn more about the key traveler characteristics of the Taiwan visitors over time and how to use this information to tailor your approach to this country.

What are the trends in outbound travel from Taiwan to the world and the United States? What does the Taiwan visitor profile look like? What are the top 10 states and cities visited by the Taiwanese now? How has it changed in the last several years? What are the best practices in attracting visitors from Taiwan? How can social media be used to influence Taiwan travelers? This recorded webinar offers answers to these questions, and more.

Recorded on April 29, 2013 at 6:00pm Eastern Time (US), this webinar presents data and analysis on Taiwan inbound tourism to the United States, as well as opportunities and strategies to attract Taiwan travelers.

This market intelligence webinar offers a profile of the Taiwan traveler, insights on travel distribution in Taiwan, as well as ideas for specific opportunities for you to promote your travel and tourism products.

Presenters for the Taiwan webinar are the following:

Ron Erdmann, U.S. Department of Commerce, Office of Travel and Tourism Industries - Trends in Taiwan outbound travel, travel to the United States, profile, travel forecast

Scott Pozil, U.S. Department of Commerce, Deputy Commercial Section Chief, Taiwan and Mei Mei Wang, Senior Commercial Specialist, Taiwan - In-depth briefing on Taiwan, including the travel and tourism market

Aaron Wodin-Schwartz, Director, Public Policy Liaison, Corporation for Travel Promotion - provided an update on the promotion activities Brand USA plans for this market.

To register for this recorded event, or for more details on speakers and format, click here: https://emenuapps.ita.doc.gov/ePublic/event/editWebReg.do?SmartCode=3Q7P

Recorded webinar log-in information will be sent after registration and payment is received.

For questions, please contact Anastasia Xenias, PhD, at 212-482-1856 (Anastasia.Xenias@trade.gov) or Ron Erdmann at 202-482-4554 (Ron.Erdmann@trade.gov) in the United States.

For information on other programs please visit http://www.export.gov/industry/travel

OTTI Background
Industry & Analysis' Office of Travel and Tourism Industries (OTTI) collects, analyzes and disseminates international travel and tourism statistics for the U.S. Travel and Tourism Statistical System. To view the OTTI non-resident arrivals data tables that provide monthly estimates on the number of international visitors, and the rate of change each month and year-to date, please visit: https://travel.trade.gov/view/m-2011-I-001/index.html

For more detail information on the U.S. international travel to the U.S., please visit: http://tinet.ita.doc.gov/outreachpages/inbound.general_information.inbound_overview.html

U.S. Commercial Service Background
The U.S. Commercial Service is the trade promotion arm of the U.S. Department of Commerce's International Trade Administration. U.S. Commercial Service trade professionals in over 100 U.S. cities and in nearly 80 countries help U.S. companies get started in exporting or increase sales to new global markets. Their website address is: https://www.trade.gov/cs/

For more information on Commercial Service export promotion activities for the travel and tourism industry please visit http://www.export.gov/industry/travel

U.S. Department of Commerce, International Trade Administration, Office of Travel and Tourism Industries (OTTI), 1401 Constitution Avenue, NW, Room 10003, Washington, DC 20230; Phone:(202) 482-0140; Fax: (202) 482-2887; Website: www.tinet.ita.doc.gov; Email: otti@trade.gov