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TI News: An information service from Office of Travel & Tourism Industries (OTTI)

September 21, 2012

Join the U.S. Travel and Golf Education Pavilion
Golf Asia Trade Show
Shenzhen, Southern China
November 30-December 2, 2012

The U.S. Commercial Service is partnering with Reed Exhibitions to build a U.S. travel and golf education pavilion at the Asia Golf Show to promote U.S. golf destinations and U.S. based golf schools.

The number of Chinese visitors to the United States is expected to triple to 3 million over the next five years. There are an estimated 42 million potential travelers in China. With the number of golfers in China growing by 30% annually, significant interest in more Chinese groups visiting the United States to play golf, shop, and participate in everything U.S. golf destinations have to offer is expected.

This is the largest golf show in Southern China, with Guangdong Province being the most important market for golf travel in China. There were 3.5 million rounds of golf played in Guangdong in 2011, so the Asia Golf Show presents a great opportunity to meet one-on-one with the golf travel trade, golf club executives, high net worth individuals and other golf enthusiasts with strong interests in traveling to the United States to play our courses.

This show will include exhibitions on all products related to golf, including golf equipment, construction of new courses and golf course maintenance equipment. But with an estimated 300,000 Chinese golfers thinking about taking a golf vacation this year, Commercial Service and Reed Exhibitions are dedicating one U.S. pavilion just to promote golf travel to the United States.

The participation fee of $1300 (for an open kiosk with counter in the travel pavilion) includes an outstanding opportunity for you to participate in a media briefing with prominent golf travel press to promote your golf destination or school.

On-site support will be provided at no extra cost by U.S. Consulate Commercial Service staff. The participation fee also includes access to meeting space for all kiosk exhibitors.

Additional information about this event can be found at this link: http://export.gov/industry/travel/golfinitiative/index.asp

To ask questions or for more specific information, please contact Paul Tambakis of the U.S. Commercial Service Travel and Tourism Team at 949-660-8681 or by email at paul.tambakis@trade.gov or Alex Goodman at Reed Expo at 203-840-5641 or by email at: agoodman@reedexpo.com.

OTTI Background
Industry & Analysis' Office of Travel and Tourism Industries (OTTI) collects, analyzes and disseminates international travel and tourism statistics for the U.S. Travel and Tourism Statistical System. To view the OTTI non-resident arrivals data tables that provide monthly estimates on the number of international visitors, and the rate of change each month and year-to-date, please visit: http://tinet.ita.doc.gov/view/m-2010-I-001/index.html

For more information about international inbound travel from China to the United States, please visit: https://travel.trade.gov/outreachpages/download_data_table/2011_China_Market_Profile.pdf

For more detail information on the U.S. international travel to the U.S., please visit: http://tinet.ita.doc.gov/outreachpages/inbound.general_information.inbound_overview.html

U.S. Commercial Service Background
The U.S. Commercial Service is the trade promotion arm of the U.S. Department of Commerce's International Trade Administration. U.S. Commercial Service trade professionals in over 100 U.S. cities and in nearly 80 countries help U.S. companies get started in exporting or increase sales to new global markets. Their website address is: https://www.trade.gov/cs/

U.S. Department of Commerce, International Trade Administration, Office of Travel and Tourism Industries (OTTI), 1401 Constitution Avenue, NW, Room 1003, Washington, DC 20230; Phone:(202) 482-0140; Fax: (202) 482-2887; Website: www.tinet.ita.doc.gov; Email: OTTI@trade.gov