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TI News: An information service from Office of Travel & Tourism Industries (OTTI)

August 29, 2012

Webinar: International Travel & Tourism Markets China to the United States

September 12, 2012 7:00pm-8:00pm EDT (U.S.)

The U.S. Department of Commerce, Office of Travel and Tourism Industries (OTTI) and the U.S. Commercial Service Travel & Tourism Team are pleased to present a webinar on THE fastest-growing top-ten tourism market to America: China.

China surpassed the one million arrivals mark for the first time in 2011, setting a new record for arrivals to the United States for the fifth consecutive year and leap-frogging two spots to rank 9th in visitors to the United States.  Spending by Chinese visitors to and within the United States was a record $7.7 billion in 2011. Learn more about the key traveler characteristics of the Chinese visitors over time and how to use this information to tailor your approach to this country.

What are the trends in outbound travel from China to the world and the United States?  What does the Chinese visitor profile look like?  What is the forecast for travel to the United States over the next five years? What are the best practices in attracting Chinese visitors?  How can we use social media to influence Chinese travelers?  What are the latest developments on China visa facilitation?

The Webinar will offer answers to these questions, and more, in a practical format with time for individual questions following the presentations.

Scheduled for September 12, 2012 at 7:00pm Eastern Time (US), this webinar will present data and analysis on Chinese inbound tourism to the United States, as well as opportunities and strategies to attract Chinese travelers.
This market intelligence webinar offers a profile of the Chinese traveler, insight on travel distribution in China, as well as ideas for specific opportunities for you to promote your travel and tourism products.

Presenters for the China webinar are the following:

Mark Brown, U.S. Department of Commerce, Office of Travel and Tourism Industries
Trends in China outbound travel, travel to the United States, profile, travel forecast

Alexander Glos,
Overall briefing on China tourism market (Beijing, Shanghai, Chengdu, Shenyang and Guangzhou), Visit USA Committee China update

Reene Ho-Phang
Best practice on destination promotion through travel trade and social media in China

Scott Reese, U.S. Department of State
Social media promotion on tourism from Embassy China

Brooke S. Moppert, Acting Deputy Division Chief,  Office of Visa Services;
Scott Oudkirk, U.S. Department of State, Office of Visa Services
Visa update

To register for this event or for more details on speakers and format, click here: https://emenuapps.ita.doc.gov/ePublic/newWebinarRegistration.jsp?SmartCode=1QAL

September 12, 2012 at 7:00pm-8:00pm EDT (U.S.)
Event Cost: $50

Webinar Call-in & log-in information will be sent after registration and payment is received.

For questions, please contact Anastasia Xenias, PhD, at 212-482-1856 (Anastasia.xenias@trade.gov) or Mark Brown at 202-482-4754 (mark.brown@trade.gov) in the United States.

OTTI Background
Industry & Analysis' Office of Travel and Tourism Industries (OTTI) collects, analyzes and disseminates international travel and tourism statistics for the U.S. Travel and Tourism Statistical System. To view the OTTI non-resident arrivals data tables that provide monthly estimates on the number of international visitors to the United States, and the rate of change each month and year-to-date, please visit: http://travel.trade.gov/view/m-2011-I-001/index.html

To learn more about the China market to the country, visit the OTTI website at: http://travel.trade.gov/outreachpages/download_data_table/2011_China_Market_Profile.pdf

For more detailed information on international travel to the United States, please visit: http://travel.trade.gov/outreachpages/inbound.general_information.inbound_overview.html

U.S. Commercial Service Background
The U.S. Commercial Service is the trade promotion arm of the U.S. Department of Commerce's International Trade Administration. U.S. Commercial Service trade professionals in over 100 U.S. cities and in nearly 80 countries help U.S. companies get started in exporting or increase sales to new global markets. Their website address is: http://www.trade.gov/cs/

For more information on Commercial Service export promotion activities for the travel and tourism industry please visit http://www.export.gov/industry/travel


U.S. Department of Commerce, International Trade Administration, Office of Travel and Tourism Industries (OTTI), 1401 Constitution Avenue, NW, Room 1003, Washington, DC 20230; Phone:(202) 482-0140; Fax: (202) 482-2887; Website: www.travel.trade.gov; Email: otti@trade.gov