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TI NEWS: Information service provided by the Office of Travel & Tourism Industries (OTTI)

August 24, 2012

NORTH AMERICA PROJECTED BOOKINGS TO THE UNITED STATES

CANADA Travel Trade Barometer: 2012 Bookings to the United States Projected to Remain Strong

  • According to the U.S. Department of Commerce sponsored Canada Travel Trade Barometer, a strong majority of tour operators surveyed (as of June 12 - July 20, 2012) projected higher summer bookings in 2012. Eighty-eight percent of the trade projected bookings to be higher (75%) and much higher (13%).
  • For the first time, all factors were listed as motivators for travel to the United States over the next six months.
  • None of the factors were listed as a deterrent or as having no impact, on average.

MEXICO Travel Trade Barometer: Respondents Projecting Increased Summer Bookings

  • According to the U.S. Department of Commerce sponsored Mexico Travel Trade Barometer, Mexican tour operators reported (as of June 12 - July 20, 2012) that summer 2012 bookings were projected to be higher, on average, compared to summer bookings in 2011. Four out of five respondents projected bookings to be higher.
  • Over the next six months, none of the factors were listed as a motivator for travel to the United States.
  • In this survey session, increases in airfare ranked as the top deterrent for travel to the United States. Other deterrents listed, on average, included air capacity and the economy in Mexico.

BACKGROUND AND SOURCE:
Travel Market Insights (www.travelmi.com) conducts the Canada, Mexico, United Kingdom, Japan, Germany and People's Republic of China Travel Trade Barometer programs. The U.S. Department of Commerce, Office of Travel and Tourism Industries, is a sponsor and was the initial developer of the barometer program. The Barometer program is conducted with support from the U.S. Commercial Service and various Visit USA Committees and additional sponsors.

The Travel Trade Barometer survey is conducted on a quarterly basis in Canada, Mexico, the United Kingdom, Japan, Germany and the People's Republic of China and is available through subscription. Discussions with industry partners to add Brazil, Australia, South Korea and India are in progress. For more information, please contact Scott C. Johnson at Travel Market Insights on 518-668-2559.

Reports sent to subscribers include additional information, such as:

  • Bookings - looking at the past quarter and the next two quarters for U.S. and competitive regional destinations;
  • Short term bookings for more than five specific travel segments; and
  • Over 15 motivators or deterrents for travel to the United States.

Specific (proprietary) destination data is also available through a subscription.

For more information on the Travel Barometer Program, please visit http://travel.trade.gov/research/programs/barometer/index.html

CONTACT:
U.S. Department of Commerce, International Trade Administration
Office of Travel and Tourism Industries (OTTI)
1401 Constitution Avenue N.W., Room 10003
Washington, D.C. 20230
Phone: (202) 482-0140
Fax: (202) 482-2887
Email: otti@trade.gov