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August 24, 2012


JAPAN Travel Trade Barometer: Projected Bookings Up through the Summer Months

  • All (100%) Japanese tour operators reported in the U.S. Department of Commerce sponsored Japan Travel Trade Barometer (as of July 13 - August 17, 2012) that projected summer bookings for travel to the United States would be higher compared to the summer of 2011. This is a significant shift from the past few years, and the first time that all respondents have projected increased bookings from Japan.
  • The top motivator listed for travel from Japan to the United States over the next six months was the exchange rate to the U.S. Dollar, listed as the top motivator for the last six survey sessions.
  • The second motivator for bookings to grow was deregulation of charter flights, followed by air capacity. The fourth motivator was the level of promotion by U.S. destinations and businesses, which ranked second in the last survey session.
  • The top deterrent, on average, was a three way tie between airfare and fuel surcharges, the economy in Japan and the global economy.
  • The trade also ranked the following factors as deterrents for travel from Japan to the United States mainland over the next six months: natural disasters in the United States mainland, pandemics/epidemics (e.g., SARS and H1N1 Flu), visa processing and the 2011 earthquake/tsunami/Fukushima disaster.

Travel Market Insights (www.travelmi.com) conducts the Canada, Mexico, United Kingdom, Japan, Germany and People's Republic of China Travel Trade Barometer programs. The U.S. Department of Commerce, Office of Travel and Tourism Industries, is a sponsor and was the initial developer of the barometer program. The Barometer program is conducted with support from the U.S. Commercial Service and various Visit USA Committees and additional sponsors.

Travel Market Insights conducts the Japan Travel Trade Barometer in conjunction with the Sloan Travel and Tourism Industry Center/University of South Carolina, the National Tour Association and the U.S. Department of Commerce, Office of Travel and Tourism Industries. The Japan Travel Trade Barometer program is also conducted in partnership with Japan Tourism Marketing and the Japan Visit USA Committee.

The Travel Trade Barometer survey is conducted on a quarterly basis in Canada, Mexico, the United Kingdom, Japan, Germany and the People's Republic of China and is available through subscription. Discussions with industry partners to add Brazil, Australia, South Korea and India are in progress. For more information, please contact Scott C. Johnson at Travel Market Insights on 518-668-2559.

Reports sent to subscribers include additional information, such as:

  • Bookings - looking at the past quarter and the next two quarters for U.S. and competitive regional destinations;
  • Short term bookings for more than five specific travel segments; and
  • Over 15 motivators or deterrents for travel to the United States.

Specific (proprietary) destination data is also available through a subscription.

For more information on the Travel Barometer Program, please visit http://tinet.ita.doc.gov/research/programs/barometer/index.html

U.S. Department of Commerce, International Trade Administration
Office of Travel and Tourism Industries (OTTI)
1401 Constitution Avenue N.W., Room 10003
Washington, D.C. 20230
Phone: (202) 482-0140
Fax: (202) 482-2887
Email: otti@trade.gov