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TI NEWS: Information service provided by the Office of Travel & Tourism Industries (OTTI)

August 24, 2012


CHINA Travel Trade Barometer: Bookings Projected to Remain Strong throughout 2012

  • According to the U.S. Department of Commerce sponsored China Travel Trade Barometer, 95 percent of the tour operators surveyed (as of June 4 - July 6, 2012) projected an increase in bookings from China to the United States (including Hawaii and Guam) in the third quarter of 2012. A small minority (5%) projected third quarter 2012 bookings to be the same as third quarter 2011.
  • Just over nine out of 10 (91%) of the Chinese travel trade projected fourth quarter 2012 bookings to be higher, on average, compared to fourth quarter 2011.
  • Over the next six months, the top motivators for travel to the United States were reported to be direct air service to desired destination(s) and the economy in China.
  • None of the factors were rated to be a deterrent, on average, for travel to the United States over the next six months.

Travel Market Insights (www.travelmi.com) conducts the Canada, Mexico, United Kingdom, Japan, Germany and People's Republic of China Travel Trade Barometer programs. The U.S. Department of Commerce, Office of Travel and Tourism Industries, is a sponsor and was the initial developer of the barometer program. The Barometer program is conducted with support from the U.S. Commercial Service and various Visit USA Committees and additional sponsors.

The National Tour Association (NTA) in partnership with Travel Market Insights (TMI) and Ivy Alliance (IVY) conducts the China Travel Trade Barometer in conjunction with the U.S. Department of Commerce, Office of Travel and Tourism Industries.

The Travel Trade Barometer survey is conducted on a quarterly basis in Canada, Mexico, the United Kingdom, Japan, Germany and the People's Republic of China and is available through subscription. Discussions with industry partners to add Brazil, Australia, South Korea and India are in progress. For more information, please contact Scott C. Johnson at Travel Market Insights on 518-668-2559.

Reports sent to subscribers include additional information, such as:

  • Bookings - looking at the past quarter and the next two quarters for U.S. and competitive regional destinations;
  • Short term bookings for more than five specific travel segments; and
  • Over 15 motivators or deterrents for travel to the United States.

Specific (proprietary) destination data is also available through a subscription.

For more information on the Travel Barometer Program, please visit http://tinet.ita.doc.gov/research/programs/barometer/index.html

U.S. Department of Commerce, International Trade Administration
Office of Travel and Tourism Industries (OTTI)
1401 Constitution Avenue N.W., Room 10003
Washington, D.C. 20230
Phone: (202) 482-0140
Fax: (202) 482-2887
Email: otti@trade.gov