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TI News: An information service from Office of Travel & Tourism Industries (OTTI)

July 11, 2012

CHINA'S PROJECTED BOOKINGS TO THE UNITED STATES

CHINA Travel Trade Barometer: Bookings Projected to Remain Strong through the Third Quarter of 2012

  • According to the U.S. Department of Commerce sponsored China Travel Trade Barometer, 90 percent of the tour operators surveyed (as of March 12 - April 9, 2012) projected an increase in bookings from China to the United States (including Hawaii and Guam) in the second quarter of 2012. A small minority (4%) projected second quarter 2012 growth at no change.
  • All (100%) of the Chinese travel trade projected third quarter 2012 bookings to be higher, on average, compared to third quarter 2011.
  • Over the next six months, the top motivators for travel to the United States were reported to be direct air service to desired destination(s) and visa processing time.
  • Pandemics/epidemics (e.g. H1N1 Flu) in the United States ranked as the top deterrent for travel to the United States over the next six months.

NATIONAL EXPORT INITIATIVE:
To improve conditions that directly affect the private sector's ability to export and to boost employment recovery, on March 11, 2010 President Obama created the National Export Initiative (NEI). The automation of the arrival/departure Form [CBP Form I-94W] for Visa Waiver Program travelers supports this initiative as the automated form will greatly improve the measurement and timely release of international arrival data to the United States. To learn more about the NEI, you are encouraged to visit <http://www.trade.gov/nei/index.asp>.

BACKGROUND AND SOURCE:
Travel Market Insights (www.travelmi.com) conducts the Canada, Mexico, United Kingdom, Japan, Germany and People's Republic of China Travel Trade Barometer programs. The U.S. Department of Commerce, Office of Travel and Tourism Industries, is a sponsor and was the initial developer of the barometer program. The Barometer program is conducted with support from the U.S. Commercial Service and various Visit USA Committees and additional sponsors.

The National Tour Association (NTA) in partnership with Travel Market Insights (TMI) and Ivy Alliance (IVY) conducts the China Travel Trade Barometer in conjunction with the U.S. Department of Commerce, Office of Travel and Tourism Industries.

The Travel Trade Barometer survey is conducted on a quarterly basis in Canada, Mexico, the United Kingdom, Japan, Germany and the People's Republic of China and is available through subscription. Discussions with industry partners to add Brazil, Australia, South Korea and India are in progress. For more information, please contact Scott C. Johnson at Travel Market Insights on 518-668-2559.

Reports sent to subscribers include additional information, such as:

  • Bookings - looking at the past quarter and the next two quarters for U.S. and competitive regional destinations;
  • Short term bookings for more than five specific travel segments; and
  • Over 15 motivators or deterrents for travel to the United States.

Specific (proprietary) destination data is also available through a subscription.

For more information on the Travel Barometer Program, please visit http://travel.trade.gov/research/programs/barometer/index.html

CONTACT:
U.S. Department of Commerce, International Trade Administration
Office of Travel and Tourism Industries (OTTI)
1401 Constitution Avenue N.W., Room 1003
Washington, D.C. 20230
Phone: (202) 482-0140
Fax: (202) 482-2887
Email: otti@trade.gov