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TI News: An information service from Office of Travel & Tourism Industries (OTTI)

July 05, 2012

Webinar: International Travel & Tourism Markets Australia to the United States

July 18, 2012 6:00pm-7:00pm EDT (U.S.)

The U.S. Department of Commerce, Office of Travel and Tourism Industries (OTTI) and the U.S. Commercial Service Travel & Tourism Team are pleased to present a webinar about one of the top ten tourism markets to America: Australia.
Australia surpassed the one millions arrivals mark for the first time in 2011, setting a new record for arrivals to the U.S. Spending by Australian visitors to and within the country totaled nearly $5 billion also a record. Learn more about the key traveler characteristics of the Australian visitors over time and how to use this information to tailor your approach to this country.

What are Australian visitors looking for in a holiday? What can you expect when working with Australian tour operators?

The Webinar will offer these answers and more in a practical format with time for individual questions following the presentations.

Scheduled for July 18, 2012 at 6:00pm Eastern Time (US), this webinar will present data and analysis on Australian inbound tourism to the United States, as well as opportunities and strategies to attract Australian travelers.

This market intelligence webinar offers a profile of the Australian traveler, insight on travel distribution in Australia, as well as ideas for specific opportunities for you to promote your travel and tourism products.

Join Ron Erdmann, Deputy Director for Research of the Office of Travel and Tourism Industries, Monique Roos, Commercial Specialist at the U.S. Commercial Service in Sydney, Geoffrey Hutton, President, Visit USA Australia and Peter Douglas, Director of Sales, Creative Holidays of Australia

To register for this event or for more details on speakers and format, click here: https://emenuapps.ita.doc.gov/ePublic/newWebinarRegistration.jsp?SmartCode=1QBM

July 18, 2012 6:00pm-7:00pm EDT (U.S.)
Event Cost: $50

Webinar Call-in & log-in information will be sent after registration and payment is received.

For questions, please contact Anastasia Xenias, PhD, at 212-482-1856 (Anastasia.xenias@trade.gov) or Ron Erdmann at 202-482-4554 (ron.erdmann@trade.gov) in the United States, or Monique Roos at (Monique.roos@trade.gov) in Sydney, Australia.

OTTI Background
Industry & Analysis' Office of Travel and Tourism Industries (OTTI) collects, analyzes and disseminates international travel and tourism statistics for the U.S. Travel and Tourism Statistical System. To view the OTTI non-resident arrivals data tables that provide monthly estimates on the number of international visitors, and the rate of change each month and year-to-date, please visit: https://travel.trade.gov/view/m-2011-I-001/index.html

To learn more about the Australian market to the country, visit the OTTI website at: https://travel.trade.gov/outreachpages/download_data_table/2011_Australia_Market_Profile.pdf

For more detail information on the U.S. international travel to the U.S., please visit: http://tinet.ita.doc.gov/outreachpages/inbound.general_information.inbound_overview.html

U.S. Commercial Service Background
The U.S. Commercial Service is the trade promotion arm of the U.S. Department of Commerce's International Trade Administration. U.S. Commercial Service trade professionals in over 100 U.S. cities and in nearly 80 countries help U.S. companies get started in exporting or increase sales to new global markets. Their website address is: https://www.trade.gov/cs/

For more information on Commercial Service export promotion activities for the travel and tourism industry please visit http://www.export.gov/industry/travel

U.S. Department of Commerce, International Trade Administration, Office of Travel and Tourism Industries (OTTI), 1401 Constitution Avenue, NW, Room 1003, Washington, DC 20230; Phone:(202) 482-0140; Fax: (202) 482-2887; Website: www.tinet.ita.doc.gov; Email: otti@trade.gov