TI News: An information service from Office of Travel & Tourism Industries (OTTI)
February 15, 2012
CHINA'S PROJECTED BOOKINGS TO THE UNITED STATES
CHINA Travel Trade Barometer: Bookings Projected to Remain Strong through the First Quarter of 2012
- According to the U.S. Department of Commerce sponsored China Travel Trade Barometer, a majority of the tour operators surveyed (as of December 1 - 30, 2011) reported higher bookings from China to the United States (including Hawaii and Guam) in the fourth quarter 2011, increasing 10 to 15 percent, on average, compared to fourth quarter 2010. A minority (4%) reported declined bookings.
- Three quarters (75%) of the Chinese travel trade projected first quarter 2012 bookings to increase. More than one quarter (29%) of the respondents projected bookings to be ‘much' higher, while almost half of the respondents (46%) projected bookings to be higher. Bookings to the U.S. mainland alone were projected to be slightly higher.
- Approximately eight out of ten (79%) of the top Chinese travel trade projected second quarter 2012 bookings from China to the United States to be higher, on average, compared to second quarter 2011. None of the tour operators reported declining bookings.
- The Chinese trade projected that fully organized tours with an escort would register the strongest growth in the first half of 2012. In contrast, tours that include ‘accommodations near but outside a major city center' were projected to be flat in the next six months.
- Over the next six months, the top motivator for travel to the United States was reported to be direct air service to desired destinations.
- Natural disasters in the United States ranked as the top deterrent for travel to the United States over the next six months.
NATIONAL EXPORT INITIATIVE:
To improve conditions that directly affect the private sector's ability to export and to boost employment recovery, on March 11, 2010 President Obama created the National Export Initiative (NEI). The automation of the arrival/departure Form [CBP Form I-94W] for Visa Waiver Program travelers supports this initiative as the automated form will greatly improve the measurement and timely release of international arrival data to the United States. To learn more about the NEI, you are encouraged to visit <http://www.trade.gov/nei/index.asp>.
BACKGROUND AND SOURCE:
Travel Market Insights (www.travelmi.com) conducts the Canada, Mexico, United Kingdom, Japan, Germany and People's Republic of China Travel Trade Barometer programs. The U.S. Department of Commerce, Office of Travel and Tourism Industries, is a sponsor and was the initial developer of the barometer program. The Barometer program is conducted with support from the U.S. Commercial Service and various Visit USA Committees and additional sponsors.
The National Tour Association (NTA) in partnership with Travel Market Insights (TMI) and Ivy Alliance (IVY) conducts the China Travel Trade Barometer in conjunction with the U.S. Department of Commerce, Office of Travel and Tourism Industries.
The Travel Trade Barometer survey is conducted on a quarterly basis in Canada, Mexico, the United Kingdom, Japan, Germany and the People's Republic of China and is available through subscription. Discussions with industry partners to add Brazil, Australia, South Korea and India are in progress. For more information, please contact Scott C. Johnson at Travel Market Insights on 518-668-2559.
Reports sent to subscribers include additional information, such as:
- Bookings - looking at the past quarter and the next two quarters for U.S. and competitive regional destinations;
- Short term bookings for more than five specific travel segments; and
- Over 15 motivators or deterrents for travel to the United States.
Specific (proprietary) destination data is also available through a subscription.
For more information on the Travel Barometer Program, please visit http://tinet.ita.doc.gov/research/programs/barometer/index.html
U.S. Department of Commerce, International Trade Administration
Office of Travel and Tourism Industries (OTTI)
1401 Constitution Avenue N.W., Room 1003
Washington, D.C. 20230
Phone: (202) 482-0140
Fax: (202) 482-2887