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TI News: An information service from Office of Travel & Tourism Industries (OTTI)

June 30, 2011

PROJECTED BOOKINGS FROM THE UNITED KINGDOM AND GERMANY TO THE UNITED STATES

UNITED KINGDOM Travel Trade Barometer: Second and Third Quarter 2011 Bookings Expected to be Flat

  • United Kingdom tour operators reported in the U.S. Department of Commerce sponsored United Kingdom Travel Trade Barometer (as of April 21 - May 25, 2011) that bookings from the United Kingdom to the United States for the second and third quarters of 2011 would be about the same as last year.
  • ┬áSecond quarter bookings were projected to be higher by one third (33%) of the trade. Approximately 17 percent of the respondents projected bookings to be about the same as last year. In contrast, half of the trade projected bookings to be lower compared to last year.
  • By comparison, one third of the United Kingdom trade projected third quarter bookings to be higher, similar to the second quarter. However, half (50%) of the trade projected bookings to the United States to be about the same as last year. In contrast, only 17 percent of the trade projected bookings to be lower year over year in the third quarter 2011.
  • On average, there were no factors that were rated to be motivators for travel to the United States over the next six months. The closest factor was optimism for stronger promotion by U.S. destinations and businesses.
  • For the sixth survey in a row, the top deterrent for travel to the United States, on average, was the level of promotion by other long-haul destinations. The global economy and airfare rounded out the top three deterrents for travel, on average, over the next six months.

GERMANY Travel Trade Barometer: Second and Third Quarter 2011 Bookings Projected to be the Same as Last Year

  • German tour operators reported in the U.S. Department of Commerce sponsored Germany Travel Trade Barometer (as of March 19 - April 25, 2011) that bookings for travel to the United States in the second and third quarter 2011 would be on par with last year.
  • A slight majority (57%) of the German travel trade projected higher bookings for travel to the United States in the second quarter 2011 compared to the second quarter 2010. But on average, bookings were projected to be flat. This was influenced by 21 percent of the respondents projecting bookings to be about the same as last year, and another one fifth (21%) of the trade projecting bookings to be lower compared to a year ago. Summer bookings were also projected to be on par with summer 2010 bookings.
  • The top motivator listed for travel from Germany to the United States over the next six months was the exchange rate to the U.S. dollar. A slightly improved German economy was also listed as another motivator, on average, for increasing bookings from Germany to the United States.
  • The top deterrent listed for travel from Germany to the United States over the next six months was U.S. entry and exit policies. Also, natural disasters in the United States remained a deterrent. The requirement to collect fingerprints and implement the Electronic System for Travel Authorization, which has been a consistent deterrent through 2010, were listed as the third and fourth deterrents for booking travel to the United States.

NATIONAL EXPORT INITIATIVE:
To improve conditions that directly affect the private sector's ability to export and to boost employment recovery, on March 11, 2010 President Obama created the National Export Initiative (NEI). The automation of the arrival/departure Form [CBP Form I-94W] for Visa Waiver Program travelers supports this initiative as the automated form will greatly improve the measurement and timely release of international arrival data to the United States. To learn more about the NEI, you are encouraged to visit <http://www.trade.gov/nei/index.asp>.

BACKGROUD AND SOURCE:
Travel Market Insights (www.travelmi.com) conducts the Canada, Mexico, United Kingdom, Japan, Germany and People's Republic of China Travel Trade Barometer programs. The U.S. Department of Commerce, Office of Travel and Tourism Industries, is a sponsor and was the initial developer of the barometer program.  The Barometer program is conducted with support from the U.S. Commercial Service and various Visit USA Committees and additional sponsors.

The Travel Trade Barometer survey is conducted on a quarterly basis in Canada, Mexico, the United Kingdom, Japan, Germany and the People's Republic of China and is available through subscription. Discussions with industry partners to add Brazil are in progress. For more information, please contact Scott C. Johnson at Travel Market Insights on 518-668-2559.

Reports sent to subscribers include additional information, such as:

  • Bookings - looking at the past quarter and the next two quarters for U.S. and competitive regional destinations;
  • Short term bookings for more than five specific travel segments; and
  • Over 15 motivators or deterrents for travel to the United States.

Specific (proprietary) destination data is also available through a subscription.

For more information on the Travel Barometer Program, please visit http://travel.trade.gov/research/programs/barometer/index.html

CONTACT:
U.S. Department of Commerce, International Trade Administration
Office of Travel and Tourism Industries (OTTI)
1401 Constitution Avenue N.W., Room 1003
Washington, D.C. 20230
Phone: (202) 482-0140
Fax: (202) 482-4279
Email: otti@trade.gov