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December 29, 2010

Visit USA Shows - Rio de Janeiro & Sao Paulo, Brazil
April 11-13, 2011
(Also in Chile, Argentina & Uruguay)

The U.S. Commercial Service - Brazil is pleased to announce the next VISIT USA Show to be held on April 7-8, 2011 in Rio and on April 11-13, 2011 in Sao Paulo.

The Visit USA events are the most effective and affordable vehicles for the U.S. travel trade to increase their market exposure in Brazil, which is one of the U.S.'s fastest growing travel markets.

Who should participate?
Airlines, destination marketing organizations, State and Territorial Tourism Offices, rental car companies, Convention & Visitors Bureaus, hotels, resorts, amusement and theme parks, museums, cultural, historic and natural sites, shopping facilities, entertainment venues, transportation companies, motor coach companies, cruise lines and receptive tour operators.

The VISIT USA 2011 is the best venue to advertise and promote your product to qualified Brazilian buyers in Sao Paulo and Rio de Janeiro, the heart of Brazil's economy. In 2010, 1,200 travel agents attended the workshops in both cities.

For information on the other individual Chile, Argentina and Uruguay VISIT USA events, please contact:

BRAZIL is the top arrivals market for South America, accounting for 32 percent of arrivals from the continent. Brazil, the fifth largest source of overseas visitors to the United States, generated 893,000 visitors in 2009 who spent a total of $4.6 billion dollars.

According to the U.S. Dept of Commerce's Office of Travel & Tourism Industries, from 2003 to 2009 Brazil has more than doubled visitation (156%) to the United States. Brazilian arrivals in 2010 are expected to grow more than 35%, which will represent more than 1.2 million Brazilian visitors to the United States. These visitors are projected to spend more than $6 billion dollars.

VISIT USA 2011 - BRAZIL - How to Participate

Basic Participation Requirement:

  • Organizations must buy one table-top each for both Rio de Janeiro and Sao Paulo. This is a minimum requirement for participation in VISIT USA 2011 - Brazil.

Optional Educational Seminars:

  • 15-minute presentation
  • Limited number of presentation sessions available
  • Audience of 350 travel agents per session
  • Pre-registration required - Database of attendees will be provided to seminar sponsors

Limited number of Educational Seminars in Sao Paulo: With the exception of Master Sponsors, who are guaranteed one seminar presentation in Sao Paulo, priority will be given to U.S. destinations and U.S. attractions on a first-come, first-served basis.

A small number of 5-minute seminars will be available for other categories of exhibitors (i.e., rental car companies, hotels, airlines). Please contact Commercial Service - Brazil for more information.

Registration Fees for 2011

Table-top $ 1,300/per table/each city
Educational Seminars $ 1,800 /each city

Information on hotel accommodations and tariffs, payment conditions and general instructions will be sent to pre-registered companies.

For additional information on VISIT USA 2011/Brazil, please contact: Jussara Haddad at jussara.haddad@trade.gov.

If you are interested in learning more about the Brazil inbound market to the United States, please see the Office of Travel and Tourism Industries' latest country report: http://travel.trade.gov/outreachpages/download_data_table/2009_Brazil_Market_Profile.pdf

Office of Travel and Tourism Industries Background
Travel and tourism is the largest services export industry for the United States and has produced a trade surplus since 1989. For official information on international travel to the United States, including additional information on the forecast for travel to the United States for 2011-2015 for all world regions and 40 countries, please visit http://travel.trade.gov/

The Office of Travel and Tourism Industries has visitation data for more than 200 countries that generate visitors to the United States, as well as visitation data for each world region. To learn more about international visitation and visitor spending in the United States, access the 2010 data tables, and to read additional analyses of these data, please visit: http://travel.trade.gov/outreachpages/inbound.general_information.inbound_overview.html

U.S. Commercial Service Background
The U.S. Commercial Service is the trade promotion arm of the U.S. Department of Commerce's International Trade Administration. U.S. Commercial Service trade professionals in over 100 U.S. cities and in nearly 80 countries help U.S. companies get started in exporting or increase sales to new global markets. Their website address is: http://www.trade.gov/cs/


U.S. Department of Commerce, International Trade Administration, Office of Travel and Tourism Industries (OTTI), 1401 Constitution Avenue, NW, Room 1003, Washington, DC 20230; Phone: (202) 482-0140; Fax: (202) 482-2887; www.tinet.ita.doc.gov; Email: OTTI@trade.gov