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TI News: An information service from Office of Travel & Tourism Industries (OTTI)

April 15, 2010

GERMANY BOOKINGS TO THE UNITED STATES

2009 Ends on Par with 2008

  • According to the U.S. Department of Commerce-sponsored Germany Travel Trade Barometer, Germany bookings to the United States ended with signs of a potential to return to positive growth, as 44 percent of trade reported an increase in bookings in the fourth quarter 2009 compared to the same period in 2008.
  • However, Germany tour operators reported (as of January 25 – February 26, 2010) that 2009 bookings were flat, on average, compared to 2008 bookings.

First Quarter 2010 Bookings Projected to be Flat to Slightly Higher

  • On average, the Germany trade projected bookings to be on par for the first quarter 2010, but with a hint of growth to come.
  • Thirty-eight percent of the trade projected bookings to be higher (31 percent) or much higher (six percent). Nineteen percent of the trade projected that bookings will be flat.
  • In contrast, 44 percent of the trade projected bookings to be lower (38 percent) or much lower (six percent).

Second Quarter 2010 Bookings Continue to be Flat

  • Germany bookings for the second quarter 2010 (at the time of the January/March 2010 survey) were projected to be flat compared to second quarter 2009. Twenty-five percent of the trade projected that bookings will be on par for second quarter 2010.
  • Twenty-five percent projected bookings to be lower for the quarter, while 44 percent of the trade projected growth for the quarter.

Travel Motivators and Deterrents

  • In the next six months, the top three factors rated as motivators for bookings from Germany to the United States were accommodation rates, the exchange rate to the U.S. dollar and, for the first time, the level of promotion by U.S. destinations and businesses, reflecting the hopefulness of the Travel Promotion Act.
  • The primary barriers for travel to the United States were reported to be the requirement to collect 10 fingerprints for visitors, the economy in Germany and entry and exit requirements.

Actual Germany Arrivals to the United States: Annual 2009 and Fourth Quarter 2009

  • Actual 2009 arrivals from Germany totaled 1.7 million, decreasing five percent when compared to 2008.
  • Fourth quarter 2009 arrivals from Germany totaled 423,000, up one percent compared to fourth quarter 2008.
    • In October 2009, Germany arrivals totaled 184,000, up four percent when compared to October 2008.
    • Visitation slowed in November 2009, totaling only 112,000, decreasing four percent when compared to November 2008.
    • In December 2009, arrivals from Germany increased one percent (127,000) when compared to December 2008.

BACKGROUD AND SOURCE:
Travel Market Insights (www.travelmi.com) conducts the Canada, Mexico, United Kingdom, Germany and Japan Travel Trade Barometer programs. The U.S. Department of Commerce, Office of Travel and Tourism Industries, is a sponsor and was the initial developer of the barometer program. The Barometer program is conducted with support from the U.S. Commercial Service and various Visit USA Committees and additional sponsors.

Travel Market Insights conducts the Japan Travel Trade Barometer in conjunction with the U.S. Department of Commerce, Office of Travel and Tourism Industries, Sloan Travel and Tourism Industry Center/University of South Carolina and the National Tour Association. The Japan Travel Trade Barometer program is also conducted in partnership with Japan Tourism Marketing and the Japan Visit USA Committee.

The Travel Trade Barometer survey is conducted on a quarterly basis in Canada, Mexico, the United Kingdom, Germany and Japan and is available through subscription. Reports sent to subscribers include additional information, such as:

  • Bookings - looking at the past quarter and the next two quarters for U.S. and competitive regional destinations;
  • Short term bookings for more than five specific travel segments; and
  • Over 15 motivators or deterrents for travel to the United States.

Specific (proprietary) destination data is also available through a subscription.

For more information on the Travel Barometer Program, please visit http://travel.trade.gov/research/programs/barometer/index.html

CONTACT:
U.S. Department of Commerce, International Trade Administration
Office of Travel and Tourism Industries (OTTI)
1401 Constitution Avenue N.W., Room 1003
Washington, D.C. 20230
Phone: (202) 482-0140
Fax: (202) 482-4279
Email: Otti@trade.gov