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TI News: An information service from Office of Travel & Tourism Industries (OTTI)

March 02, 2010

No-Cost Opportunity to Promote Your Destination in Croatia

Commercial Service Staffing Information Station
at CroTour International Tourism Fair

Last year, United States participation at the CroTour International Tourism Fair, the premier travel and tourism show held in Zagreb was a tremendous success. Exhibiting at CroTour for the first time, the U.S. booth attracted hundreds of regional travel industry and media professionals and thousands of members of the general public interested in U.S. destinations. In addition to providing travel and tourism advice and information about the United States in general, the U.S. Booth was proud to specifically promote more than thirty states and cities.

Following its highly successful participation in CroTour 2009, the United States will exhibit at this year's CroTour International Tourism Fair to be held in Zagreb from April 14-17, 2010. The U.S. Commercial Service Croatia is now recruiting U.S. destinations interested in this promotional opportunity at the largest regional travel and tourism show in South East Europe. The Commercial Service is organizing a U.S. Pavilion to highlight U.S. destinations, where they will showcase and distribute promotional literature. This is a unique opportunity to reach travelers throughout the growing South East European market and expand your company's exposure in a cost-effective, highly targeted manner.

By participating in this campaign, you will receive:

  1. No-cost promotion in the U.S. Pavilion at the CROTOUR International Tourism Fair, the premier travel and tourism show that attracts regional tour suppliers, held April 14-17, 2010;
  2. Press releases on U.S. destinations sent to daily newspapers, magazines and other publications;
  3. Publicity in travel industry newsletters and publications on U.S. destinations; and
  4. Exposure at the U.S. Embassy's Library.
  5. For a fee, Commercial Service can also develop a separate, specific Single Company Promotion for your destination, targeting audiences built to your specifications. For more information on this opportunity, please contact the office as shown below.

Space is limited, so don’t miss this no-cost opportunity to identify new, developing markets and promote your destination overseas! To participate, you will need to send a promotional destination DVD, 50 to 100 promotional packets and 10 press kits (optional) with photo CDs to share with interested journalists. Destination posters are also welcome that will be used for booth decor. Materials must be received by March 20, 2010.

Before a mailing address is provided (U.S. address where you can send your material), you will need to register at http://www.buyusa.gov/croatia/en/crotourregistration.html

For additional information, please visit the CroTour website at: http://www.zv.hr/sajmovi/147/index_en.html or contact Travel & Tourism Specialist Dalila Uzelac at Dalila.Uzelac@mail.doc.gov or Senior Commercial Officer Pamela Ward at Pamela.Ward@mail.doc.gov. To exhibit in your own booth at CroTour, please contact Project Manager Ms. Vlatka Bosancic at e-mail VBOSANCIC@zv.hr.