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TI News: An information service from Office of Travel & Tourism Industries (OTTI)

February 24, 2010

La Cumbre 2010: The Americas' Travel Industry Summit

September 8-10, 2010 in San Diego, CA - http://www.lacumbre.com/

La Cumbre is a 21 year old event that will take place from September 8 - 10, with top destinations of the continent. Nevertheless, 75% of the exhibit floor is occupied by US destinations and companies, as the core of the buyers are coming from Latin America, the only region that appeared to be crisis proof last year.

If you work with Latin America or have interest to explore the possibility this is a great opportunity. In 2009, Latin America is one of the few growth areas for arrivals to the USA, and it is forecast to lead the growth in 2010 and beyond. South America leads all regions for growth in travel to the USA. Among the top 20 arrival markets 5 are from Latin America. Brazil and Argentina are posting double-digit increases in arrivals in 2009. The other Latin markets in the top 20 are Mexico, Venezuela, and Colombia. Visit OTTI’s monthly 2009 arrivals page at: http://tinet.ita.doc.gov/view/m-2009-I-001/index.html

With 30 pre-scheduled appointments the 3 day event, is the perfect fit for our industry. ;One day of educational conferences and two days of business meetings already set. All buyers are personally invited and include: Tour Operators, Wholesalers, DMCs, Event Management Companies, Incentive Houses, Travel Managers, and Corporate Travel Companies from 24 countries that were present last year.

For a reference of last year’s buyer attendance, please see the chart below:

La Cumbre 2009 - Buyer Categories

For more information please contact:

Rosadela Arenas
Sr. International Sales Executive
Reed Exhibitions Latin America
104 Crandon Boulevard Suite 309
Key Biscayne, FL 33149
T: 305.365.2286 Ext. 103
F: 305.365.0783
C: 786.426.2635

Need another incentive to make the decision on investigating the La Cumbre Trade Show: For statistics on these markets, visit the following Office of Travel and Tourism Industries links:

For the latest data on inbound travel to the USA go to: http://tinet.ita.doc.gov/outreachpages/inbound.general_information.inbound_overview.html

Specific profiles are available for: South America, Central America, Caribbean, Mexico (air only), Brazil, and Colombia. See arrivals data from over 15 Latin markets in the top 50 arrival countries for the USA. Forecasts are available for over a dozen Latin markets for 2009-2013.

For the latest U.S. outbound data, go to: http://tinet.ita.doc.gov/outreachpages/outbound.general_information.outbound_overview.html

U.S. Department of Commerce
International Trade Administration
Office of Travel and Tourism Industries
14th & Constitution Avenue NW, Room 1003
Washington, D.C. 20230
Phone:(202) 482-0140
Fax: (202) 482-2887
Email: otti@trade.gov